The Academy Awards are upon us, and Mochi got a chance to set foot in one of the many pre-Oscars celebrity gifting suites about town.
What’s a celebrity gifting suite, you ask? Essentially, PR companies organize events in which vendors give away tons of free merch to celebs, generally in the hopes that these high-profile actors will tote their brands in front of the paparazzi’s cameras. It’s a uniquely Hollywood symbiotic relationship that involves vendors, PR people, celebrities, and the press.
At this particular gifting suite in a ballroom at the Montage Hotel in Beverly Hills, freebies included everything from peanut butter, potted orchids, jewelry, fitness-tracking dog collars, and even—ahem—vibrators. (The company rep told us they were for tools for “relaxation”—the Oscars can be a very stressful time.) A red carpet greeted celebs upon entry, and at the end of the circuit was a coffee-and-snack bar, plus full-service makeup and manicure stations (gotta freshen up for the cameras).
Here’s a glimpse into the gifting suite we visited today, benefiting the SPCA LA:
Photo credits: Elaine Low
Last modified: March 2, 2014