While international models grace the cover of the fashion glossies each month, our favorite cute and cuddly cat Hello Kitty shines in a double cover of this month’s ELLE Taiwan. The magazine is celebrating its 20th anniversary. But why Hello Kitty? She may not be a model, but Hello Kitty is more popular than ever, teaming up with Sephora to launch a line of cosmetics and perfume and collaborating with Forever 21 to create a Limited Edition Super-Cute Girlie Collection of clothing, intimates, jewelry, and accessories. But that’s not all. Hello Kitty is also put together a Hello Kitty Noir Beauty Collection by creating a hotel suite at the Hello Kitty Noir Hotel Suite at Maison 140 in Beverly Hills. At the hotel suite, Hello Kitty branding is in everything—even the shower curtains and toilet paper. And just when you thought Hello Kitty was just for girly girls, the hotel suite gives off an elegant, glamorous ambiance. What will she do next?


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