SPRANQ, a Dutch marketing company based in Amsterdam, has developed an eco-friendly font aptly named EcoFont. It uses up to 20 percent less ink than normal fonts by creating holes in each letters. “After Dutch holey cheese, there now is a Dutch font with holes as well,” they joke on the EcoFont site.
By asking the practical question, “How much of a letter can be removed while maintaining readability?”, the brains at SPRANQ went on to experiment with all types of ink-saving fonts. After extensive testing, the researchers at SPRANQ discovered the most effective way to remove ink from the letter without reducing readability was to puncture holes in them.
Although it’s unpractical for larger-sized words, it’s highly effective for daily print outs, such as essays, articles, letters and emails. The holes are nearly unnoticeable at sizes 8-9.5.
The best part is that this service is free! You can simply download the font from their website. So next time that essay is due, make sure to use EcoFont to save a bit of ink. A little step goes a long way.
Last modified: June 16, 2009