The abundance of YouTube beauty gurus means we can get reviews and tutorials on just about every new product as soon as it hits shelves, including releases on the other side of the world. These digital experts save us from buying a plane ticket or ordering products online unseen and untested. Here are a few of our favorite online beauty experts from East Asia we think you should subscribe to. And don’t sweat the language barrier; all of these talented ladies include excellent English subtitles, so you can easily follow along.


PONY Makeup

With more than 1.7 million YouTube subscribers and 2.6 million Instagram followers, PONY is South Korea’s most influential beauty guru. Her in-depth makeup tutorials cover everything from to dramatic celebrity transformations that teach you how to look like Kylie Jenner or Taylor Swift.

In addition to her work as CL’s makeup artist, PONY found time to launch her eponymous beauty line, last year with everything from eyeshadow palettes to makeup brushes. She even manages to feature a mix of Korean and Western brands at all price points, so you can find something within your budget. And despite all her professional success, PONY still exudes a down-to-earth vibe in all her videos, making it feel like you’re just watching your best friend show off her killer makeup skills.



If you’ve been saving up to treat yourself to a luxurious beauty gift, you’ll find some inspiration from Hong Kong-based Bethni. While there aren’t dramatic makeup tutorials on her channel, this guru provides helpful tips in her easy-to-follow instructional videos like how to get an everyday smoky eye look.

The highlight of Bethni’s channel is her excellent complete with comprehensive demos and crystal clear swatches. As a traveler, she keeps convenience in mind when it comes to recommending beauty products that will work for busy lifestyles.


Kim Dao

Based in Tokyo, Kim Dao has all the whimsical and quirky beauty products Asia has to offer at her fingertips. Showcasing mainly new Japanese and Korean products, Dao packs each of her videos with loads of helpful information to give you the tools to make any decisions on your own.

If the signature Japanese doll look is what you like, you’ll likely find Dao’s style appealing. Originally from Australia, she is passionate about sharing her life in Japan in her “Day in My Life” series. Because of her filming style, Dao’s channel is especially helpful if you’re planning a trip to Japan.

These are just three of the many talented gurus sharing their beauty wisdom on YouTube. Let us know who your favorite YouTubers are in the comments!

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