Unpacking the “Clean Girl” Phenomenon
The slicked back bun and glowy skin aesthetic, popularized by white women, capitalizes on Asian self-care rituals such as gua sha, matcha, and yoga, as well as trends started by Black and Brown women.
The slicked back bun and glowy skin aesthetic, popularized by white women, capitalizes on Asian self-care rituals such as gua sha, matcha, and yoga, as well as trends started by Black and Brown women.
Laurie Lam, e.l.f. Beauty’s Chief Brand Officer, champions diversity and inclusion with the pun-intended campaign, highlighting gender inequality while driving impressive sales growth.
If you’re looking for a gift for the skincare fanatic in your life, or just want to explore Asian-influenced skincare, we’ve got you covered.
Being pretty has often been defined as having Eurocentric features, which many Asian Americans don’t have. But it’s time for us to take back our agency, empower others and ourselves, and redefine the politics of pretty.
Skin care routines can change with the seasons and climate. Here are three simple ways to ensure your skin is healthy and protected this winter.

