This article is part of Mochi’s Holiday 2022 issue, celebrating Asian representation in the immigrant family holiday experience, fantasy shows to binge-watch through the new year, and our traditional and unconventional gift guides. Check out the rest of our issue here! And if you like what you are reading, please support us by buying us a boba through Ko-fi.
Since the emergence of K-beauty in the mid-2010s, it’s no surprise that more and more Asian-owned skincare brands are becoming mainstream. If you’re looking for a gift for the skincare guru in your life, or just want to explore Asian-influenced skincare, we’ve got you covered.
Peach & Lily
Skincare expert and K-beauty enthusiast Alicia Yoon created Peach & Lily in 2012. The skincare line is 100% cruelty-free, non-toxic, and uses clinically proven ingredients. Yoon travels regularly between New York City and Seoul to find the best skincare products and ingredients.
The Crème Shop
Founded by Theresa and Lawrence Kim, The Crème Shop is a cruelty-free and all-inclusive beauty and skincare brand. Its North American headquarters opened back in 1988. The brand is known for its carefree vibes, collaborations, and cute packaging, all while being affordable.
Best selling: 2-in-1 Facial Foam Cleanser | Green Tea + White Lily + Rice Water, Hyaluronic Acid Gelée Mask Overnight Treatment
Personal favorites: Jelly Mylk Double Cleanser, Brightening Apple Essence Serum
Then I Met You
Then I Met You is a skincare brand born from Korean innovation and time-honored rituals. The brand was founded by Charlotte Cho, and embraces contemporary Korean sensibility by celebrating heritage through traditional ingredients such as persimmon, ginseng, and fermented rice.
YouTube creator Liah Yoo founded KraveBeauty in 2017. KraveBeauty is known for its simple, straightforward, and effective skincare products. The brand takes its roots from K-beauty, and treats your skin from the inside out while committing to being vegan and cruelty-free with a focus on sustainability, as well as inclusivity.
Founded by Priscilla Tsai, cocokind is a skincare brand filled with healthy botanicals that are perfect for the skin. Cocokind marries two sides of skincare — hydration and barrier support — for glowy, happy skin and a safe space for celebrating and accepting oneself during a self-care routine.
Co-founders and co-CEOs Christine Chang and Sarah Lee created Glow Recipe in 2014. It started as a way to bring K-beauty products from Korea into the blossoming U.S. market. In 2017, Glow Recipe started its own in-house skincare brand. A lot of the success is due to viral videos on social media platforms such as TikTok and Instagram. The brand is also known for incorporating natural ingredients and fruits into its formulas, as well as being vegan and cruelty-free.
Skincare brand Superegg was founded by Erica Choi, licensed esthetician and former Vice President of Digital Design at Barneys New York. Superegg uses 100% vegan ingredients that are formulated to match an egg’s nutritional value. After all, our skin needs nutrients too!
Founded by sisters Taran and Bunny Ghatrora in 2016, Blume was created with the vision to make self-care easier and healthier, while destigmatizing talk of women’s health and bodies as taboo. The brand is known for its positive messages regarding self-esteem, simple products, and blemish repair and control. It is also C.L.E.A.N (majority organic and non-GMO ingredients) and climate neutral certified.
Hero Cosmetics was born in 2017 when founder Ju Rhyu experienced another breakout. Her skin became sensitive due to harsh acids, so she sought a solution to her problem. After traveling to South Korea, she found hydrocolloid patches that worked with the skin to minimize pimples, and the rest is history.
Founded by Charlotte Pienaar in 2018 as Everyday For Every Body, the brand was fully re-launched as Everyday Humans in 2020. The brand has an emphasis on skincare and sun care products while being affordable. The brand is vegan, cruelty-free, plastic neutral, and climate neutral.
As the beauty industry continues to grow and incorporate different cultural ingredients and mindsets, we are seeing a boom of brands for all skin types and skin tones. This holiday season, there are a plethora of Asian-owned brands – big and small — to choose from. Who knows? You might just find your new fave!
Cover credit: cottonbro studio/Pexels
Last modified: November 8, 2022