It’s a beauty match made in heaven. BeneFit, whose Brow Bars are known for their amazing brow waxing and shaping services, is teaming up with eyebrow styling expert Tweezerman to launch a new set of brow shaping and grooming tools. The line, which includes slant tweezers ($25), pointed precision tweezers ($30), a retractable travel-compatible brow brush ($12), and an eyelash curler ($20), is set to release sometime this May in over 200 BeneFit Brow Bars all across the country. You can find these Brow Bars—which are BeneFit counters that offer brow services such as waxing, tweezing and lash services, with no appointment needed— in department stores like Macy’s and Bloomingdale’s.

Jean-Andre Rougeot, Benefit’s chief executive officer, told WWD the partnership makes sense because Brow Bar staff does “hundreds of brows a day [and] need the right tools. Customers ask, ‘Where can I buy the tweezer you’re using on my brow?’ Now we can say, ‘You can buy it here.’”

Not only do they boast the excellent quality of any Tweezerman tool, these new tweezers are decorated with cute pink and yellow prints that reflect BeneFit’s signature girly packaging. Cute and useful? We’re sold. [via WWD/Makeup and Beauty blog]

0 Replies to “Tweezerman for BeneFit’s New Line of Brow Tools”

  1. […] This post was mentioned on Twitter by Mochi Magazine. Mochi Magazine said: [Mochi Blog] Tweezerman for BeneFit's New Line of Brow Tools – […]

  2. yang says:

    i want one

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