In the past decade, Forever 21 has emerged as the go-to retailer for budget-conscious women everywhere. With their always-fashionable clothes, constant influx of new items, stylish store layouts and mega-affordable prices, Forever 21 is the clothing store to beat. What could be the secret to all of their expanding success?
According to a recent LA Times feature, the answer just might be sisters Linda and Esther Chang, the daughters of Forever 21’s Korean American founders, Don and Jin Sook Chang. Linda, 28, runs the company’s marketing department, and Esther, 23, is in charge of graphics and display design. Though the girls previously worked at Forever 21 by either helping out at warehouses or manning store registers prior to college, it is only in the past year that they’ve committed to working at the company full-time in management positions.
What I find really admirable about the Chang sisters is that they chose their own educational and career paths before deciding to work for their parents’ company. Linda attended the prestigious Wharton School at University of Pennsylvania as an undergraduate studying management. She then worked at Merrill Lynch as an investment banker and Pottery Barn as a product planner before going to Forever 21. Equally as ambitious is Esther, who attended Cornell University, studied fashion and merchandising, and held internships at CosmoGirl! magazine and Nordstrom.
Without question, the sisters have brought a fresh perspective to Forever 21. Linda spearheaded the store’s widely successful Facebook page, Twitter and blog, while Esther’s efforts to give each store section a defining visual vibe make it fun for customers to shop. [via LA Times]
Photo via LA Times
Last modified: April 7, 2010