YouTube Star of the Week: ElleandIsh
It seems like you can find a tutorial for anything on YouTube these days, including hair, makeup, and now nail art. Janelle, also known as ElleandIsh, has tutorials for every type of nail art you could dream of. From creating girly Marc Jacobs Daisy-inspired prints to mastering edgy ombre snakeskin nails, Janelle gives a step-by-step guide to creating the chicest nail art. We sat down with Janelle to discuss upcoming fall nail trends and her fledgling YouTube channel.
What do you think the popular fall nail colors are?
I think dark jewel tones are perfect for fall: navy blue, dark teal, and rich purple.
How do you go about creating your videos? After coming up with a concept and nail scheme, I’ll film the tutorial and photograph the finished product. I’ll try to complement that with a matching introduction, animations, optional color palettes, and music. I come from a scientific background so I like breaking up my videos into parts; it makes it more organized and easier to understand.
Where do you find inspiration for your nail tutorials?
I find inspiration on Pinterest, Instagram, fashion blogs, characters, fashion brands and designers, design blogs, and textile prints. Inspiration is everywhere, really! The designer- and character-inspired videos are some of my favorite videos to make; it’s challenging to keep every aspect of the video relevant to that designer or character.
What are your must-have nail art tools?
Konad stamping tools for intricate designs and dotting tools for flowers and polka dots! I have just recently started freehand nail painting and I’m still building up my skills. I have a large collection of stamping plates because I find it much quicker and easier to get quality manicure designs compared to painting them freehand. My non-dominant hand is not as steady so stamping is really a lifesaver.
Do you have any advice for aspiring YouTubers?
Film in natural light if you don’t have a good lighting setup at home. Try to keep your video format consistent so viewers know what to expect. Also, show enthusiasm! I had to learn that the hard way. When I decided to start making YouTube videos, I taught myself how to edit video footage. Prior to that I had no experience whatsoever, and seven months later I’m still learning. There is no shortcut when it comes to making quality videos. If you put in the work and challenge yourself, you’ll go far.