Start-Ups We Love: Terracotta New York, A Menswear-Inspired Accessories
With sleek button-downs, suspenders, and finely tailored blazers gracing the fall runways and store window displays, the man-repelling trend doesn’t seem to be going away anytime soon. And while Leandra Medine of The Man Repeller may have helped pioneer this trend, Terracotta New York founders Alina Cheung and Yidi Xu have turned it into an accessories collection.
Cheung and Xu met when they were both working arduous hours at Credit Suisse. While their desks were always piled high with corporate strategy pitch books and spreadsheets, the power duo shared an affinity for fashion. Cheung was accepted to fashion school before she decided to study economics at Barnard College—and once at Credit Suisse, she caught the eye of Xu, who had impeccable taste and a Sartorialist-worthy sense of style. With their male-dominated corporate office as fodder, Cheung and Xu launched Terracotta New York, a fashion e-commerce with a menswear-inspired collection of luxuriously crafted, printed silk Italian scarves and wool, leather, and cotton bow ties and neckties for women.
Today, Terracotta New York has shown collections at ENK Vegas and New York and built partnerships with Holly Stone boutique in Maine, Two Skirts boutique in Colorado, and most recently Teich Design in NYC’s West Village. They’ve even collaborated with Fab.com for an online pop-up this summer. And that’s not even to mention how their designs have been featured in Cliché, Boticca, Lion’esque Style, Audrey, HK Magazine, and The LA Fashion magazine and graced Mochi’s cover shoot with Ellen Wong.
So what’s next for this power duo? Cheung says they are looking into collaborating with major fashion brands on making custom designs and prints.