Diane Keng: MyWeboo Co-founder and Marketing Director
Be it Facebook, Twitter, Flickr or Tumblr, the majority of us regularly use multiple social media platforms. But what if you could access and manage all of your social media accounts from one place and conveniently update all of them at the same time?
Enter MyWeboo, an innovative website which allows users to discover and share content from a variety of different social media platforms. Diane Keng, the co-founder and marketing director of the company, was just a senior in high school when she started the website last year with her friend, Stephen Keng. The website was launched at the Web 2.0 Expo in San Francisco, and went on to garner amazing publicity from The Wall Street Journal, ABC7 News, AOL Small Business and Yahoo, rocketing to the number one searched for term on Google for several days.
“We did a lot of brainstorming, and at the time there was no other social media aggregator out there,” Keng said. “So we were one of the first to do that.”
However, the company hasn’t progressed without some bumps in the road, such as convincing users to see the benefits of the website.
“It’s always hard to show people that this is a cool product, so we really have to do a lot of market research, and do a lot of different surveys and things like that in order to get people interested,” Keng said.
Another challenge Keng faced was her initial lack of engineering and coding knowledge. Now a freshman on full scholarship at Santa Clara University majoring in computer engineering, she’s happy to be learning the necessary skills to strengthen her technical knowledge.
“I feel more integrated, because in the past I was like, ‘I just want this to be done. Is this possible? And how long?’ But I didn’t know if what [the web developers] were saying was the most efficient way of getting there,” she said. “But now that I have the skills—it’s not the greatest skill yet, as I’m still learning—it’s definitely made life easier.”
Only 18-years-old when MyWeboo launched, Keng didn’t see her age as a disadvantage.
“So far, I don’t see my age as being a factor, just because I’m really positive about everything that I’m doing,” she said. “I feel that being an entrepreneur doesn’t have an age limit.”
In addition to running and creating her own businesses, Keng also gives back by hosting workshops for high school students that teach teenagers how to start their own businesses and gives them an idea of what entrepreneurship is all about.
So how does Keng manage to do well in her college classes as well as make sure her companies run smoothly?
“My biggest strength is that I wake up early,” she said. “I’ve actually been up since 7:00 a.m.! I get a lot of things done in the morning, which gives me a lot of time to have fun the rest of the day.”
For young people out there with great ideas, Keng said to just go for it, and also take the initiative to do your research, especially when everything is so accessible online.
“That’s always the toughest part—that people have tons of ideas, but they never go and execute them, and sometimes it’s because they don’t know how,” she said. “I’m always telling teachers that—stop teaching the kids about what finance is, what all this is—try t0 stimulate their creativity first.”
Up next for Keng is a new startup called GoFaceless.com, which will allow people to tap into their college network to connect, share ideas and answer others’ questions anonymously or visibly, which will allow you to figure out where to buy the cheapest books, or discover where the best café is near campus.
In the meantime, Keng is just a regular teenager who likes to attend concerts with friends—she’s a big Bruno Mars fan—and plays badminton. And for all her accomplishments, she credits her parents for instilling great values in her.
“I know my priorities, and I know how to focus on them,” she said. “But at the same time, I’m also really aware of what I have to get done and how I treat others, which I think is a more important lesson than getting 4.0s.”