THE MAGAZINE

Mochi Magazine is an online magazine dedicated to young Asian American women. Mochi is run entirely by an amazing group of volunteer contributors. 

You are probably wondering, “Who (whatwhenwherewhyhow) is Mochi?” Until a few years ago, we were, like you, looking for relevant hair and makeup tips, for advice regarding cultural confusion and racial identity. Many of us were looking without even realizing it at the time. But we figured out eventually that we were seeking something that simply did not exist.

Society has come a long way in its representation of Asians, but we still have a ways to go. Even today, Asian representation in film mostly consists of martial arts flicks with the same actors, and the Asian American identity is completely overlooked. However, coming to terms with “Asian American” – the convergence despite all odds of two or more vastly different cultures – can be more difficult than learning our parents’ mother tongues or Tae Kwon Do. “Asian American,” in fact, is an identity apart from the terms “Asian” and “American” – it is the space between the two words that we struggle with.

When we first began Mochi, we had an idea for a publication that would address all the things that would have made “Asian American” a little easier to understand. We envisioned Mochi as the older sister you never had, who could answer all of those simple but essential fashion and beauty questions. We imagined a supportive resource in the exploration of Asian American identities. At the very least, we hoped that Mochi would serve as a good conversation starter.

Today, we are a collection of perspectives, backgrounds, and personalities hailing from colleges, high schools, and careers nationwide and even abroad. What was once a mere idea is now a full-fledged publication with over forty talented and passionate staff members. In witnessing the growth of Mochi, we have learned a lot about you – ambitious, smart, multi-talented and curious girls – and, consequently, ourselves. And as Mochi continues to grow and reach out to more girls like you, we hope to keep learning.

We encourage you to help out by being active readers of Mochi. Let us inspire you to pursue a new career path, try out a new look, or listen to a different music genre. And if you have ideas, share them with us! After all, where would we be without you – our readers?

Sincerely,

Maggie and Steph

 

BEHIND OUR NAME

Mochi is a chewy dessert made of pounded glutinous rice that has its origins in Far East Asia. While bean paste and mugwort fillings have traditionally supplemented the subtle sweetness of the rice, recent practices have included the use of ice cream as a filling. In addition to being a tasty food item, mochi has had the remarkable fortune of bridging the culinary gap between east and west, as it has gained a following in America.

 

HISTORY AND MISSION

Mochi was founded in 2008 to provide a community for Asian American teenage girls to access sisterly advice and gain self-esteem. Articles written by peers in high school allow girls to see how others cope with similar issues. Articles written by college women, young professionals, and other role models provide inspiration. 

Mochi was founded by Maggie Hsu, Stephanie Wu, and Sandra Sohn.

Logo design & calligraphy by Amy Bao.


MASTHEAD

 

2018 EXECUTIVE BOARD

Maggie Hsu, co-founder (maggie@mochimag.com)
Stephanie Wu, co-founder (steph@mochimag.com)
Christine Wei, executive editor (christine@mochimag.com)


EDITORIAL

Editor-in-Chief: Stephanie Wu
Executive Editor: Christine Wei
Managing Editor: Sora Hwang
Assistant Managing Editor: Stephanie S. Lee
West Coast Editor: Camille Nguyen
West Coast Contributor: Esther Cho

 

FEATURES

Features Editor: Emily Gao
Entertainment Editor:
Rachel Yang

 

FASHION & BEAUTY

Fashion Market Editor: Ivy Payne
Fashion Staff: Lillian Chen

 

COPY CHIEFS

Kelly Moon
Teniya Lee
Kelisha Menon

 

EDITORIAL STAFF

Kimberly Tran
Catherine Zaw
Emily Outtarac
Amanda Hu
Elisa Kong
Tria Chang
Tori Smith
Jenn Lee Smith
Tiffany Ngo
Quincy Cho
Yimin Peng
Jean Li Spencer
Erika Lee
Marissa Young

SOCIAL MEDIA

Social Media Director: Adelina Sun
Social Media Coordinator: Heidi Carreon, Marissa Young

 

CREATIVE AND WEB

Art Director: Jenny Yu

 

ART

Senior Graphic Designer: Jessica Yeung
Graphic Designer: Khanh Pham
Illustrators: Jaeil Cho

 

WEB

Web Designer: Kathy Pham

 

BUSINESS

Director of Marketing: Alice Tang

 


MOCHI ALUMNI

 

Tammy Hui, Creative

Julie Leung, Editorial

Sandra Sohn, Co-Founder

Anna Wu, Creative

Serena Wu, Creative

Teresa Wu, Editorial

April Xie, Editorial

Gina Lin, Business

Gabrielle Yo, Business

Jane Choi, Editorial

Wan Yi Fang, Business

Destynee Powell, Editorial

Erika Lam, Business

Alice Hu, Business

Eileen Jen, Business

Brandie Raasch, Creative

Alexander Liang, Editorial

Susan Hirai, Editorial

Noel Duan, Editorial

Eunice Son, Creative

Michelle Cheng, Editorial

Xiaofei Jalette, Editorial (Fashion)

 

Angela Lee, Business

Jennifer Kung, Editorial

Vivian Luu, Editorial

Jackelyn Ho, Editorial

Jasmine Ako, Business

Stephanie Yang, Creative

Malia Griggs, Editorial

Alicia Ritchey, Editorial

Sharon Lee, Web

Grace S. Cheng, Advisory Board

Irene Yu, Web

Angela Zhang, Business

Esther Suh, Editorial

Victoria Chai, Business

Zhi Bo Deng, Web

Tiffany Yu, Business

Victoria Tsay, Business

Amy Lee, Business

Kirsten Ho, Business

Tiffany Hu, Creative Director

Rosalie Chan, Editorial

Kar Yi Lim, Beauty Editor

 

Ubin Li, Creative

Yifan He, Creative

Mandy Yeh, Creative

Yi-Jin Yu, Editorial

Tiffany Ayuda, Editorial (Blog Editor)

Sarah Spitz, Editorial

Bonnie He, Editorial

Elaine Low, Editorial (Blog Editor)

Jessica Yang, Editorial

Mona Ho, Business

Lindsey Kim, Creative

Marcie LaCerte, Creative

Jennifer Kong, Creative

Jennifer Chin, Editorial

Esther Suh, Editorial

Francesca Manto, Social Media

Alexa Strabuk, Editorial

Jennifer H Kim, Editorial

Marietta Leung, Photographer

Stephanie Wang, Photographer

Leslie Yeh, Design Director

Emmi Murao, Illustrator