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	<title>Mochi Magazine &#187; Fashion</title>
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	<link>http://www.mochimag.com</link>
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		<title>Fall Fashion Feature: It Takes Two</title>
		<link>http://www.mochimag.com/2011/11/fall-fashion-feature-it-takes-two/</link>
		<comments>http://www.mochimag.com/2011/11/fall-fashion-feature-it-takes-two/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 04:57:10 +0000</pubDate>
		<dc:creator>Mochi Magazine</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[pioneer]]></category>
		<category><![CDATA[anna lee]]></category>
		<category><![CDATA[ESU]]></category>
		<category><![CDATA[fashion shoot]]></category>
		<category><![CDATA[mochi fashion feature]]></category>
		<category><![CDATA[photo shoot]]></category>
		<category><![CDATA[photoshoot]]></category>
		<category><![CDATA[pioneer issue]]></category>
		<category><![CDATA[Sheri Chiu]]></category>
		<category><![CDATA[The Wise and Wearfores]]></category>
		<category><![CDATA[Tiffany Leu]]></category>
		<category><![CDATA[Twinkle by Wenlan]]></category>
		<category><![CDATA[twolive tree]]></category>

		<guid isPermaLink="false">http://www.mochimag.com/?p=5468</guid>
		<description><![CDATA[Our favorite fall looks are captivating and modern—but whether you're playing dress up with vintage clothing or getting ready for a big night out, there's nothing more fashionable than spending some quality time with your best friend.


Related posts:<ol><li><a href='http://www.mochimag.com/2011/11/ning-chao-beautylish-tips-makeup-tutorials-reviews-community-tech-startups/' rel='bookmark' title='Permanent Link: Makeup Maven Ning Chao Takes on The Social Aspect of Beauty'>Makeup Maven Ning Chao Takes on The Social Aspect of Beauty</a> <small>Ever since she was young, Ning Chao has been obsessed...</small></li>
<li><a href='http://www.mochimag.com/2010/01/fashion-quick-fixes-small-chests-dress-codes-and-more/' rel='bookmark' title='Permanent Link: Fashion Quick Fixes: Small Chests, Dress Codes and More'>Fashion Quick Fixes: Small Chests, Dress Codes and More</a> <small>How to flatter a petite frame, clothes for a conservative...</small></li>
<li><a href='http://www.mochimag.com/2010/04/beauty-enthusiast-takes-her-hobby-from-youtube-to-degree/' rel='bookmark' title='Permanent Link: Beauty Enthusiast Takes Her Hobby From YouTube to Degree'>Beauty Enthusiast Takes Her Hobby From YouTube to Degree</a> <small>These days, online beauty gurus, who teach viewers makeup and...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Our favorite fall looks are captivating and modern—but whether you&#8217;re playing dress up with vintage clothing or getting ready  for a big night out, there&#8217;s nothing more fashionable than spending some  quality time with your best friend.</p>
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<div style="width: 600px; text-align: left;">
<p><strong>Photographer</strong>: Mandy Yeh<br />
<strong>Styling &amp; Creative Direction</strong>: Mandy Yeh &amp; Jennifer Kung<br />
<strong>Models<span style="font-weight: normal;">: Sheri Chiu (Decorum Model Management) and Tiffany Leu</span></strong><br />
<strong>Makeup Artist</strong>: Cleo Chen<br />
<strong>Hair</strong>: Yeden Lee<strong><br />
</strong> <strong>Photo Assistant</strong>: Tiffany Ayuda</p>
<p><span style="text-decoration: underline;"><strong>Clothes &amp; Accessories</strong></span><br />
Twolive Tree: <a href="http://twolivetree.com/" target="_blank">twolivetree.com</a><br />
Anna Lee: <a href="mailto:annahaewon@gmail.com" target="_blank">annahaewon@gmail.com</a><br />
Twinkle by Wenlan: <a href="http://shopping.twinkleliving.com/">shopping.twinkleliving.com</a><br />
<a href="http://shopping.twinkleliving.com/"></a>The Wise and Wearfores: <a href="http://ww-shop.com/" target="_blank">ww-shop.com</a><br />
ESU: <a href="theesu082@gmail.com">theesu082@gmail.com</a></p>
</div>
</div>
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<p>Related posts:<ol><li><a href='http://www.mochimag.com/2011/11/ning-chao-beautylish-tips-makeup-tutorials-reviews-community-tech-startups/' rel='bookmark' title='Permanent Link: Makeup Maven Ning Chao Takes on The Social Aspect of Beauty'>Makeup Maven Ning Chao Takes on The Social Aspect of Beauty</a> <small>Ever since she was young, Ning Chao has been obsessed...</small></li>
<li><a href='http://www.mochimag.com/2010/01/fashion-quick-fixes-small-chests-dress-codes-and-more/' rel='bookmark' title='Permanent Link: Fashion Quick Fixes: Small Chests, Dress Codes and More'>Fashion Quick Fixes: Small Chests, Dress Codes and More</a> <small>How to flatter a petite frame, clothes for a conservative...</small></li>
<li><a href='http://www.mochimag.com/2010/04/beauty-enthusiast-takes-her-hobby-from-youtube-to-degree/' rel='bookmark' title='Permanent Link: Beauty Enthusiast Takes Her Hobby From YouTube to Degree'>Beauty Enthusiast Takes Her Hobby From YouTube to Degree</a> <small>These days, online beauty gurus, who teach viewers makeup and...</small></li>
</ol></p>]]></content:encoded>
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		<title>FashionStake, A New Website for Both Designers and Trendsetters</title>
		<link>http://www.mochimag.com/2011/11/fashionstake-a-new-website-for-both-designers-and-trendsetters/</link>
		<comments>http://www.mochimag.com/2011/11/fashionstake-a-new-website-for-both-designers-and-trendsetters/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 04:25:06 +0000</pubDate>
		<dc:creator>Christine Wei</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[pioneer]]></category>
		<category><![CDATA[Clothes]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[fashionistas]]></category>
		<category><![CDATA[FashionStake]]></category>
		<category><![CDATA[pioneer issue]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[trendsetters]]></category>
		<category><![CDATA[Vivian Weng]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.mochimag.com/?p=5479</guid>
		<description><![CDATA[In high school, blending into the crowd can seem like the most important thing of all. But as we grow up, true fashionistas know they have to create a style that is uniquely theirs. While most of us will always have a special place in our hearts for cheap chic establishments like Forever 21 and H&#038;M, at one point or another, we start craving a little individuality and novelty in our clothing.


Related posts:<ol><li><a href='http://www.mochimag.com/2011/11/the-pioneer-issue-how-will-you-change-the-world/' rel='bookmark' title='Permanent Link: The Pioneer Issue: How Will You Change the World?'>The Pioneer Issue: How Will You Change the World?</a> <small>It’s been said that life is a series of decisions....</small></li>
<li><a href='http://www.mochimag.com/2009/08/fashion-blogger-susie-bubble-on-the-digital-world-of-fashion/' rel='bookmark' title='Permanent Link: Fashion Blogger Susie Bubble on the Digital World of Fashion'>Fashion Blogger Susie Bubble on the Digital World of Fashion</a> <small>Fashion blogger Susanna "Susie Bubble" Lau is one of the...</small></li>
<li><a href='http://www.mochimag.com/2011/09/fashion-aimee-cho-gryphon-trench-coat-women/' rel='bookmark' title='Permanent Link: Aimee Cho’s Trench Coat Fairy Tale'>Aimee Cho’s Trench Coat Fairy Tale</a> <small>As the former assistant of Vogue editor-in-chief Anna Wintour, Aimee...</small></li>
</ol>]]></description>
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<p>In high school, blending into the crowd can seem like the most important thing of all. But as we grow up, true fashionistas know they have to create a style that is uniquely theirs. While most of us will always have a special place in our hearts for cheap chic establishments like Forever 21 and H&amp;M, at one point or another, we start craving a little individuality and novelty in our clothing.</p>
<p>Enter <a href="http://www.fashionstake.com/">FashionStake</a>, an online emporium of independent fashion vetted by industry experts and ultimately handpicked by the community. It’s a trendsetter’s haven for stunning alternatives to mass-produced goods, but on the other side of the business equation are the independent designers who have struggled to share their talent—until now.</p>
<p>“We are not a traditional retailer,” emphasizes FashionStake co-founder Vivian Weng, “but a marketplace and platform for designers to reach an audience that they typically don’t have access to.”</p>
<p>Launched just a year ago, the company is the brainchild she hatched with Harvard Business School classmate Daniel Gulati. With experience in mass retail at McKinsey &amp; Co. prior to grad school, Weng had always loved fashion. Gulati brought an entrepreneurial background to the table, and the two of them began discussing business opportunities in what’s largely been a slow-changing industry.</p>
<p>“One of the biggest trends we saw was an opening up of the industry,” Weng says. “Shows like Project Runway give the average Americana peek into an industry that has traditionally been very closed. Bloggers today are sitting in the front rows of fashion shows, and big luxury houses are streaming their fashion shows online when they used to be strictly invitation-only.&#8221;</p>
<p>Jumping on this movement, Weng and Gulati wanted to find a platform to help emerging designers connect with hard-to-reach customers. What started out as a Kickstarter-esque model for fashion, where users chipped in to fund lines they liked, evolved into a voter-based retail site.</p>
<p>Each week, three selected designers are showcased in the Voting Booth, where users decide who will be sold on the site.</p>
<p>“To find designers, the FashionStake team is constantly scouring trade fairs, showrooms, and markets,” Weng explains. “We work with bloggers, PR reps, and different magazines that have local connections to up-and-coming designers.”</p>
<p>The company has also been receiving a high volume of requests from designers, thanks to snagging InStyle’s Best of the Web award earlier this year. Leveraging the expanded knowledge of promising artists from its network, FashionStake now features over 200 designers from more than 16 countries.</p>
<p>“We want to become an online destination where people shop and explore really exciting, cutting-edge new fashion,” Weng says.</p>
<p>But more importantly, FashionStake is aggregating the “long tail” of independent designers, connecting these fresh perspectives with customers who otherwise would have never heard of them. Before the advent of online shopping, department stores and boutiques could only support a limited number of designers due to space and budget constraints. In today’s digital age, FashionStake provides a free e-commerce solution so designers no longer need to worry about building a website or driving traffic. As a one-stop shop for inspired creations, the site helps designers gain attention in the very cluttered web space.</p>
<p>A quick glance at where FashionStake’s designers have landed makes it clear that it’s not just a shopping site, but a venue through which new talent really can grow. After being featured on the site, independent designers have gone on to show at New York’s Mercedes-Benz Fashion Week and Gen Art Fresh Faces in Fashion—where influencers like Zac Posen and Phillip Lim first showed. Among Weng’s favorite Asian American designers to watch out for on FashionStake are Ann Lee, a Michigan native who was one of the designers at Gen Art, and Yoonmi Lee, whose beautiful craftsmanship caught the eye of InStyle editors working on the web awards.</p>
<p>At the end of the day, Weng emphasizes that when you’re carving out your own path, nothing should be too big or too small for you to take on. Aside from helping designers on the side while she was at McKinsey, Weng actually quit her job early before going to business school to intern at Elie Tahari and Escada.</p>
<p>“I spent some days just steaming clothes or dressing models, but the hands-on internships were the greatest learning experiences,” she said. “You have to have no ego. Just jump into it.”</p>
<p>We’re sure designers and shoppers alike are quite glad that she did.</p>
<p>Click through for a slideshow Weng put together of her current &#8220;obsessions,&#8221; all available at<a href="http://fashionstake.com" target="_blank"> fashionstake.com</a></p>
<div id="slideshow-wrapper1" class="slideshow-wrapper"><div id="portfolio-slideshow1" class="portfolio-slideshow"><div id="slideshow-content1" class="first slideshow-next slideshow-content"><a href="javascript: void(0);" class="slideshow-next"><img width="225" height="300" src="http://www.mochimag.com/09/wp-content/uploads/2011/11/3-4-sleeve-ruffled-shirt-2-225x300.jpg" class="attachment-medium" alt="3/4-Sleeve Ruffled Shirt (http://www.fashionstake.com/3-4-sleeve-ruffled-shirt-black-lurex.html): Alice Ritter, of the CFDA Fashion Incubator, is one of my favorite designers. She has this amazing French sensibility that is coy and cool." title="3-4-sleeve-ruffled-shirt (2)" /></a><p class="slideshow-caption">3/4-Sleeve Ruffled Shirt (http://www.fashionstake.com/3-4-sleeve-ruffled-shirt-black-lurex.html): Alice Ritter, of the CFDA Fashion Incubator, is one of my favorite designers. She has this amazing French sensibility that is coy and cool.</p></div><div id="slideshow-content1" class="slideshow-next slideshow-content"><a href="javascript: void(0);" class="slideshow-next"><img width="225" height="300" src="http://www.mochimag.com/09/wp-content/uploads/2011/11/3-color-shawl-2-225x300.jpg" class="attachment-medium" alt="3 Colored Shawl (http://www.fashionstake.com/3-colored-shawl.html): I think oversized neckwear gives an instant dose of “downtown cool” to any outfit. This is such a cozy accessory for winter." title="3-color-shawl (2)" /></a><p class="slideshow-caption">3 Colored Shawl (http://www.fashionstake.com/3-colored-shawl.html): I think oversized neckwear gives an instant dose of “downtown cool” to any outfit. This is such a cozy accessory for winter.</p></div><div id="slideshow-content1" class="slideshow-next slideshow-content"><a href="javascript: void(0);" class="slideshow-next"><img width="225" height="300" src="http://www.mochimag.com/09/wp-content/uploads/2011/11/luckyredress1-225x300.jpg" class="attachment-medium" alt="Lucky Red Dress (http://www.fashionstake.com/lucky-red-dress.html): I’m really into long-sleeve dresses right now. They’re the perfect day-to-night choice–totally office appropriate but chic too." title="luckyredress1" /></a><p class="slideshow-caption">Lucky Red Dress (http://www.fashionstake.com/lucky-red-dress.html): I’m really into long-sleeve dresses right now. They’re the perfect day-to-night choice–totally office appropriate but chic too.</p></div><div id="slideshow-content1" class="slideshow-next slideshow-content"><a href="javascript: void(0);" class="slideshow-next"><img width="225" height="300" src="http://www.mochimag.com/09/wp-content/uploads/2011/11/elica-medium-225x300.jpg" class="attachment-medium" alt="Elica Navy Lace Dress (http://www.fashionstake.com/elica-navy-lace-dress.html): I love how this lace dress is made modern and fresh by a contrast back zipper and removable belt. It’s super ladylike." title="elica-medium" /></a><p class="slideshow-caption">Elica Navy Lace Dress (http://www.fashionstake.com/elica-navy-lace-dress.html): I love how this lace dress is made modern and fresh by a contrast back zipper and removable belt. It’s super ladylike.</p></div><div id="slideshow-content1" class="slideshow-next slideshow-content"><a href="javascript: void(0);" class="slideshow-next"><img width="225" height="300" src="http://www.mochimag.com/09/wp-content/uploads/2011/11/Coraluxx-Necklace-225x300.jpg" class="attachment-medium" alt="Coraluxx Necklace (http://www.fashionstake.com/coraluxx-necklace.html): What a unique statement piece. Elvira Sazesh, the designer, uses suede, leather, and rope to create these little pieces of wearable art." title="Coraluxx-Necklace" /></a><p class="slideshow-caption">Coraluxx Necklace (http://www.fashionstake.com/coraluxx-necklace.html): What a unique statement piece. Elvira Sazesh, the designer, uses suede, leather, and rope to create these little pieces of wearable art.</p></div><div id="slideshow-content1" class="slideshow-next slideshow-content"><a href="javascript: void(0);" class="slideshow-next"><img width="225" height="300" src="http://www.mochimag.com/09/wp-content/uploads/2011/11/A.S-Hi2-30L-72dpx-225x300.jpg" class="attachment-medium" alt="A.S. High Sneaker (http://www.fashionstake.com/a.s-high-sneaker-navy-red.html): I got a pair of these retro-inspired high-tops for my boyfriend, but wish they came in women’s sizes too! This brand has a great history and was originally a classic canvas shoe from Shanghai before it was revived by a French company." title="A.S-Hi2-30L-72dpx" /></a><p class="slideshow-caption">A.S. High Sneaker (http://www.fashionstake.com/a.s-high-sneaker-navy-red.html): I got a pair of these retro-inspired high-tops for my boyfriend, but wish they came in women’s sizes too! This brand has a great history and was originally a classic canvas shoe from Shanghai before it was revived by a French company.</p></div><div id="slideshow-content1" class="slideshow-next slideshow-content"><a href="javascript: void(0);" class="slideshow-next"><img width="225" height="300" src="http://www.mochimag.com/09/wp-content/uploads/2011/11/NMAK-BAB-225x300.jpg" class="attachment-medium" alt="Make Babies Tag Necklace (http://www.fashionstake.com/make-babies-tag-necklace-gold.html): This cheeky necklace is the perfect layering piece" title="NMAK-BAB" /></a><p class="slideshow-caption">Make Babies Tag Necklace (http://www.fashionstake.com/make-babies-tag-necklace-gold.html): This cheeky necklace is the perfect layering piece</p></div><div id="slideshow-content1" class="slideshow-next slideshow-content"><a href="javascript: void(0);" class="slideshow-next"><img width="218" height="300" src="http://www.mochimag.com/09/wp-content/uploads/2011/11/VivianWeng-headshot-218x300.jpg" class="attachment-medium" alt="Vivian Weng, Co-Founder of FashionStake.com" title="VivianWeng-headshot" /></a><p class="slideshow-caption">Vivian Weng, Co-Founder of FashionStake.com</p></div></div><!--//end portfolio-slideshow div--></div><!--#slideshow-wrapper-->
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		<title>Aimee Cho’s Trench Coat Fairy Tale</title>
		<link>http://www.mochimag.com/2011/09/fashion-aimee-cho-gryphon-trench-coat-women/</link>
		<comments>http://www.mochimag.com/2011/09/fashion-aimee-cho-gryphon-trench-coat-women/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 04:27:59 +0000</pubDate>
		<dc:creator>Connie K. Ho</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[oops]]></category>
		<category><![CDATA[Aimee Cho]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[Fashion industry job]]></category>
		<category><![CDATA[Fashion labels]]></category>
		<category><![CDATA[Gryphon trench]]></category>
		<category><![CDATA[Trench coat women]]></category>
		<category><![CDATA[What women want to wear]]></category>

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		<description><![CDATA[As the former assistant of Vogue editor-in-chief Anna Wintour, Aimee Cho knows firsthand that life is what you make of it. The former Vogue writer and current fashion designer began her career working in television and print, but soon after, decided to start her own company, Gryphon, which creates cult-favorite trench coats that have wrapped around celebrities like Halle Berry and Beyonce.


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</ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_5228" class="wp-caption alignleft" style="width: 210px"><img class="size-medium wp-image-5228" title="SisleyCredit-Hye-Ryoung Min" src="http://www.mochimag.com/09/wp-content/uploads/2011/09/SisleyCredit-Hye-Ryoung-Min-200x300.jpg" alt="" width="200" height="300" /><p class="wp-caption-text">Photo Credit: Hye-Ryoung Min</p></div>
<p>As the former assistant of Vogue editor-in-chief Anna Wintour, Aimee Cho knows firsthand that life is what you make of it. The former Vogue writer and current fashion designer began her career working in television and print, but soon after, decided to start her own company, Gryphon, which creates cult-favorite trench coats that have wrapped around celebrities like Halle Berry and Beyonce.</p>
<p>Out of college, Cho applied to a number of publishing houses and received an offer from Condé Nast to work as the personal assistant of Anna Wintour. “There really was no other opportunity that I could have had for a first-row seat to seeing someone who’s the best at what she does do what she does everyday,” said Cho. “I wanted to be a writer at a world-class, top-notch magazine and work for people who I thought were smarter and more accomplished than me, who I could learn from. Vogue and Anna were definitely that.”</p>
<p>Then the idea for Gryphon came from a brainstorming conversation Cho had with a Vogue co-worker while they were working on a story about the essential building blocks of a modern woman’s wardrobe. The staples that had came up in their conversation—the perfectly tailored pant suit, great city coat, cashmere sweater, t-shirt—all were sold at different prices from hundreds of sources. Except for trench coats.</p>
<p>“At the time, I thought that there was this classic piece of iconic clothing that every woman looks good in and every woman should own, but there really isn’t one go-to resource that you know you’ll find your great trench coat from,” said Cho. “I thought that, at a slightly lower price line, there was room in the market for someone to be offering trench coats in different ways.”</p>
<p>Beyond the fashion demand, Cho is also inspired by real woman. She thinks about what is practical, what women want to wear, and how to connect to them. “I think that women shop and women buy things because they emotionally respond to them. There’s a reason why you like something—whether it’s the color, the shape or the texture, something about it, makes you respond to it and makes you want to wear it,” said Cho. “I do always try to make clothes that I feel like women will respond to emotionally to, at least. I think that clothes should have souls.”</p>
<p>Having worked in both the fashion and garment industries, Cho believes that the garment industry is one of the most difficult to work in. To aspiring fashion designers and fashion writers, Cho advises doing your research and doing it well.</p>
<div id="attachment_5230" class="wp-caption alignright" style="width: 209px"><img class="size-medium wp-image-5230" title="GryphonFall11957-Kevin Sturman" src="http://www.mochimag.com/09/wp-content/uploads/2011/09/GryphonFall11957-Kevin-Sturman-199x300.jpg" alt="" width="199" height="300" /><p class="wp-caption-text">Photo Credit: Kevin Sturman</p></div>
<p>“I think that it does a disservice to students in design schools who focus purely on design for design sake; I think a lot of real-world lessons could help a lot,” says Cho. “Ultimately it is about the product and about the design, but there’s so much more to it than that. It requires a business mind and a practical mind—not just a creative mind—that I think that schools don’t necessarily prepare students for.”</p>
<p>That’s not to say school isn’t important; what Cho learned in college has certainly shaped her career, even if she didn’t study fashion. “I am a strong believer in education influencing your life in ways that you wouldn’t necessarily predict,” says Cho, who studied religion in college. “What Brown University taught me was to challenge myself and think analytically and critically to really look at opportunities from many different perspectives.”</p>
<p>With her success at Gryphon, Cho joins a host of other Asian American designers who are taking the fashion industry by storm. She encourages young, creative people to pursue their passions, and cites her parents’ encouragement as one of the reasons she’s been able to pursue her dreams.</p>
<p>“I think fashion is one of those industries where you can really see so many successful role models for young Asian Americans and from all walks of life—males and females,” said Cho. “I think that’s an amazing thing; I can’t think of any other industry that is so visual and visible in which there are so many Asian Americans doing great things.”</p>
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		<title>The Daily Obsession Editor Carolyn Hsu on Finding Her Own Path</title>
		<link>http://www.mochimag.com/2011/09/carolyn-hsu-daily-obsession-starting-a-blog/</link>
		<comments>http://www.mochimag.com/2011/09/carolyn-hsu-daily-obsession-starting-a-blog/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 04:17:39 +0000</pubDate>
		<dc:creator>Jennifer Kung</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[oops]]></category>
		<category><![CDATA[Carolyn Hsu]]></category>
		<category><![CDATA[how to become an editor]]></category>
		<category><![CDATA[lifestyle guide]]></category>
		<category><![CDATA[starting a blog]]></category>
		<category><![CDATA[the daily obsession]]></category>

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		<description><![CDATA[While many blogs we come across today were created, well, yesterday, that is not the case with The Daily Obsession, a go-to lifestyle guide that manifested in the blogosphere in 2006. So when I met The Daily Obsession co-founder and editor, Carolyn Hsu, near Madison Square Park, I wasn’t surprised that she was business-savvy, outspoken and confident, with the experience of a “veteran” blogger who was smart enough to start a blog before everyone else jumped on the bandwagon.
Hsu fits into today’s up-and-coming breed of young entrepreneurs, with a multitasking, ...


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<li><a href='http://www.mochimag.com/2011/11/anna-park-audrey-asian-magazine-editor-fashion-writer/' rel='bookmark' title='Permanent Link: The Reeducation of Audrey Magazine Editor Anna M. Park'>The Reeducation of Audrey Magazine Editor Anna M. Park</a> <small>At 24, Anna M. Park was living a life that...</small></li>
<li><a href='http://www.mochimag.com/2011/09/fashion-aimee-cho-gryphon-trench-coat-women/' rel='bookmark' title='Permanent Link: Aimee Cho’s Trench Coat Fairy Tale'>Aimee Cho’s Trench Coat Fairy Tale</a> <small>As the former assistant of Vogue editor-in-chief Anna Wintour, Aimee...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_5232" class="wp-caption alignright" style="width: 205px"><img class="size-medium wp-image-5232 " title="DSC_0626" src="http://www.mochimag.com/09/wp-content/uploads/2011/09/DSC_0626-195x300.jpg" alt="" width="195" height="300" /><p class="wp-caption-text">Photo Credit: Carolyn Hsu</p></div>
<p>While many blogs we come across today were created, well, yesterday, that is not the case with The Daily Obsession, a go-to lifestyle guide that manifested in the blogosphere in 2006. So when I met The Daily Obsession co-founder and editor, Carolyn Hsu, near Madison Square Park, I wasn’t surprised that she was business-savvy, outspoken and confident, with the experience of a “veteran” blogger who was smart enough to start a blog before everyone else jumped on the bandwagon.</p>
<p>Hsu fits into today’s up-and-coming breed of young entrepreneurs, with a multitasking, can-do, adaptive mentality. Since Hsu and her longtime friend Connie Wong, whom she met during high school, started The Daily Obsession six years ago, the blog has transformed into an established media entity, with over 200,000 monthly readers and staffers in San Francisco, Los Angeles and Chicago. The site has featured notable figures from designer Rebecca Minkoff to makeup artist Jemma Kidd. Hsu even interviewed actress Kate Winslet in 2009 right before the Oscars during what she calls one of the most exciting experiences of her blogging career. On top of The Daily Obsession, Hsu recently started her own personal style blog, The Hsu Closet, where she shares beautiful photos of her stylish outfits and accessories courtesy of her very own boyfriend-slash-photographer.</p>
<p>The work that goes into balancing not just one but two blogs includes attending many press events and meetings, reading every blog at night (Hsu’s favorites include My Style Pill, Saucy Glossie, The Blonde Salad, and Tales of Endearment) and jamming out blog posts every day. And, up until recently, blogging was a side job on top of her 9-to-7 full-time career—just like the multitude of bloggers that Hsu reveals lead a “dual life.”</p>
<p>Besides being a blogger extraordinaire, Hsu has also succeeded in marketing. After she graduated from the University of Washington in 2006, she was recruited to work at Microsoft in a marketing position in New York City, where she has lived for the past five years. She then moved on to The Economist, until she made her leap into the fashion industry by working in marketing for a luxury retailer.</p>
<p>Between Microsoft and fashion, life didn’t exactly go according to plan. “For me, going to law school always seemed like ‘the safety blanket,’ ” Hsu says of her original path. “But when I realized that I wasn&#8217;t even excited enough about the industry to try to get in the door, I decided to pursue what I was really passionate about: fashion and media. It was difficult to divert from the five-year plan, but I&#8217;m much better off for it because now I&#8217;m doing something that I&#8217;m excited about every day.”</p>
<p>While Hsu’s marketing career was taking off, The Daily Obsession was increasingly gaining credibility in the fashion and beauty industry—a status that is hard to achieve in the blogging world where anyone and everyone can call themselves a blogger. “As more and more brands started appreciating the value of social media, we started getting more advertisers and more brand partnerships,” says Hsu. “So it kind of took a life of its own.”</p>
<p>The site began gaining traction in 2008, and, unlike other blogs, brands were mostly reaching out to The Daily Obsession for product reviews and partnerships instead of vice versa—proving that the strong content and unique voice of the blog truly set it apart. “The trick to a long-lasting relationship is really being authentic,” Hsu adds. “I think what brands do appreciate is a strong point of view, because I think that’s why consumers read blogs—because they actually get a point of view.”</p>
<div id="attachment_5233" class="wp-caption alignleft" style="width: 232px"><img class="size-medium wp-image-5233 " title="Blue" src="http://www.mochimag.com/09/wp-content/uploads/2011/09/Blue-222x300.jpg" alt="" width="222" height="300" /><p class="wp-caption-text">Photo Credit: Carolyn Hsu</p></div>
<p>Hsu was able to overcome many hurdles bloggers face thanks to her ability to quickly pick up skills on her own and her distinct point of view. With The Daily Obsession, Hsu downloaded a blog template, bought a domain and taught herself HTML to tweak the site. She now runs and maintains every aspect of The Hsu Closet herself, even learning Photoshop from Google searches.</p>
<p>Hsu’s hands-on, do-it-yourself attitude paved the way for her parents to accept her career path. Hsu recalls, “Ten years ago [my parents] were like, ‘You should be a doctor’, but I was like, ‘I can’t, I can’t!” Yet as she got older, she realized that you just have to prove yourself to your parents: “I think that once you show that you’re responsible and that you have a good head on your shoulders and you know what’s going on, they tend to trust you a lot more.”</p>
<p>So for the young teens who want to know how to make an impact in the blog and fashion industries, Hsu offers very practical words of wisdom. She urges aspiring editors to do as much freelance writing as you can. “The most important thing is sending in clips and having a point of view,” Hsu emphasizes. “A lot of companies now are looking for someone who has an interesting voice and can convey things in a cool way that actually hooks people.” To fashionistas, Hsu candidly advises, “Fashion is a very personality-driven industry, so work on your people skills and communication skills. Being an effective team player and overall friendly person can take you far.”</p>
<p>As for starting a blog, dedication and perseverance is key. “It’s definitely very hard to maintain a blog. You’re so motivated for a week, and then you’re like, ‘Oh, I had 30 hits this week’—and you’re like, ‘Oh, they all came from me,’ ” Hsu laughs. But she adds, “It’s really easy to drop off, or you get busy. Sticking with it definitely helps.”</p>
<p>Sticking with her hobby has definitely paid off for Hsu, and it’s safe to assume that this is only the beginning for her. With smart instincts and the tenacity to follow through on her interests and simply make things happen, we’ll be eager to hear what new places she will end up in. And luckily for us, we’ll be in the know—since her insight and new obsessions will just be a click away.</p>
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<p>Related posts:<ol><li><a href='http://www.mochimag.com/2009/08/fashion-blogger-susie-bubble-on-the-digital-world-of-fashion/' rel='bookmark' title='Permanent Link: Fashion Blogger Susie Bubble on the Digital World of Fashion'>Fashion Blogger Susie Bubble on the Digital World of Fashion</a> <small>Fashion blogger Susanna "Susie Bubble" Lau is one of the...</small></li>
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</ol></p>]]></content:encoded>
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		<title>Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together</title>
		<link>http://www.mochimag.com/2010/12/hip-hop-duo-misnomers-on-style-sisterhood-and-sticking-together/</link>
		<comments>http://www.mochimag.com/2010/12/hip-hop-duo-misnomers-on-style-sisterhood-and-sticking-together/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 17:55:56 +0000</pubDate>
		<dc:creator>Stephanie Wu</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[asian american]]></category>
		<category><![CDATA[fashion shoot]]></category>
		<category><![CDATA[hip hop]]></category>
		<category><![CDATA[Misnomers]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photoshoot]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[sisters]]></category>

		<guid isPermaLink="false">http://www.mochimag.com/?p=4464</guid>
		<description><![CDATA[In some ways, sisters Knewdles and Sos have what is possibly the most typical sibling relationship in the world—they fight, they squeal on each other, but they also are closer than ever. Yet most sisters don’t grow up, move in together, and decide to start a hip-hop group of their own. 


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			<content:encoded><![CDATA[<div><object style="width: 420px; height: 272px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="menu" value="false" /><param name="src" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=110120050621-133f1be9df674368af6426fa1791e081&amp;docName=misnomers&amp;username=mochimag&amp;loadingInfoText=Soul%20Sisters%20-%20Misnomer(S)&amp;et=1295453333290&amp;er=49" /><param name="flashvars" value="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=110120050621-133f1be9df674368af6426fa1791e081&amp;docName=misnomers&amp;username=mochimag&amp;loadingInfoText=Soul%20Sisters%20-%20Misnomer(S)&amp;et=1295453333290&amp;er=49" /><embed style="width: 420px; height: 272px;" type="application/x-shockwave-flash" width="100" height="100" src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=110120050621-133f1be9df674368af6426fa1791e081&amp;docName=misnomers&amp;username=mochimag&amp;loadingInfoText=Soul%20Sisters%20-%20Misnomer(S)&amp;et=1295453333290&amp;er=49" flashvars="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=110120050621-133f1be9df674368af6426fa1791e081&amp;docName=misnomers&amp;username=mochimag&amp;loadingInfoText=Soul%20Sisters%20-%20Misnomer(S)&amp;et=1295453333290&amp;er=49" menu="false" allowfullscreen="true"></embed></object></div>
<div>In some ways, sisters Knewdles and Sos have what is possibly the most typical sibling relationship in the world—they fight, they squeal on each other, but they also are closer than ever. Yet most sisters don’t grow up, move in together, and decide to start a hip-hop group of their own. Below, the sisters answered a few questions for us.<strong> </strong></div>
<div><strong><br />
What were you like as children?</strong><br />
Knewdles: We were big readers. We were crazy with books.<br />
Sos: Our parents banned us from reading—we’d read in the car, in the shower. It became a form of rebellion. Growing up with Asian immigrant parents, there’s a language barrier. They wanted to control so much of what we did, but they didn’t know what we were reading. In their mind, reading is good, but we read a lot of crazy junk. <strong><br />
</strong></div>
<div><strong><br />
How did you two get a long as children?</strong><br />
K: Our family dynamic bonded us together. It was us against them, them being our parents. But at the same time, we were both angry kids. I would get angry when she sold me out to my parents, but we had each other’s backs. That’s what carries into adulthood every day. It’s pretty intense because we chose to do this together, but we don’t have a typical sister relationship, where we’re best friends. We’re constantly fighting and negotiating and all that goes with it, but optimally, it makes our music better.</div>
<div><strong><br />
How did you get the idea to start a group together?</strong></div>
<div>S: Since high school, Knewdles was always really into hip-hop and thought she’d be a ghostwriter. I quit violin for seven years, but once I started playing again, I thought I’d start a career in classical violin. Then I started playing with some rock bands, and just couldn’t go back to classical. It was a pretty natural transition.<strong><br />
</strong></div>
<div><strong><br />
How did your family react?</strong></div>
<div>S: They reacted better than I thought. The difficult part was when I said I was going to play violin professionally. They said I was insane. But when we started doing stuff together, they said it was cool. We joked that we could do anything—start a garbage collecting business together—and our parents would be happy. They like for us to take care of each other outside the home. And now they’re supportive, and like our music. <strong><br />
</strong></div>
<div><strong><br />
How did the names come about?</strong></div>
<div>S: Originally, Knewdles was Miss Nomer, MC. Then when I joined, we added the S in parenthesis, which could stand for sisters, or strings. Then I came up with Sos, for Sis on Strings, and soon after that, people would say, you’re Sos, what are you, Noodles?</div>
<div>K: Then it actually became Knewdles, which suits me. It’s a verb, a noun, your brain, your body, it’s everything. When you noodle, it’s musical. But I wanted to spell it differently. The funny thing is that it totally makes sense. Noodles and sauce is Asian, but every culture has a noodle and pasta in it. It only makes sense because we’re Asian. That’s the awesomeness of the name. <strong> </strong></div>
<div><strong><br />
What was the process of recording your first CD like?</strong></div>
<div>K: it never takes the amount of time that you think it will. A guy that we worked with mixing the album said, “You can’t think of an album as being the end all be all, it’s just a time stamp. Whatever you get, recording-wise, by the time you hear it, you think you can do it better. At some point, you have to accept it&#8217;s a moment in time and move on with it. Let it go. Did we do that successfully? Yes. Unfortunately, for us to achieve that moment in time, it took a lot longer than we would have wanted. <strong></strong></div>
<div><strong><br />
How do you influence each other?</strong></div>
<div>S: The question should be, “How do you not influence each other.” It’s hard to say where one ends and the other one begins. Sometimes it’s for the best, sometimes, for the worst. Our music is how we influence each other for the best. It’s bigger than us, and we’re able to get behind that. <strong></strong></div>
<div><strong><br />
Describe your relationship in one word.</strong><br />
K: Enduring.</div>
<div>S: Karmic. I really feel like my sister and I have a deep eternal connection. It&#8217;s a strong bond. We’re such mirrors and reflections of each other, but from total opposing sides. There are times when we really hate each other and there are times when we really love each other. We’re so connected that that only thing that I’m sure of is that our connection is beyond this lifetime. We have some sort of great mission together, even if it’s just to change things between us, or to do something for other.</div>
<div>
<p>For more information about Misnomer(S), visit <a href="http://knewdlesandsos.com/" target="_blank">knewdlesandsos.com</a>.</p>
<p><strong>Photographer: </strong><a href="http://www.brandieraaschphotography.com/">Brandie Raasch</a><strong><br />
Stylist: </strong>Stephanie Wu <strong><br />
Hair &amp; Makeup: </strong>Eva Notis</p>
</div>
<div>
<div><strong>Where to buy:</strong></div>
<div>
<div>Alice Yim: <a href="http://aliceyim.com/" target="_blank">aliceyim.com</a></div>
<div>Banana Republic: <a href="http://bananarepublic.com/" target="_blank">bananarepublic.com</a>Duskin: Gray trousers, sequined shorts and leopard dress at <a href="http://duskin-ny.com" target="_blank">duskin-ny.com</a>; coral dress at <a href="http://openingceremony.us" target="_blank">openingceremony.us</a>; lace top at <a href="http://creaturesofcomfort.us" target="_blank">creaturesofcomfort.us </a></div>
<div>Elva Fields: <a href="http://elvafields.com/" target="_blank">elvafields.com</a></div>
</div>
<div><a href="http://bananarepublic.com" target="_blank"></a>Emily Elizabeth: <a href="http://emilyelizabethjewelry.com" target="_blank">emilyelizabethjewelry.com</a></div>
<div>Miss Me: Black sequined blazer at <a href="http://missme.com/" target="_blank">missme.com</a></div>
<div>MM Couture: Olive green dress at <a href="http://revolveclothing.com/" target="_blank">revolveclothing.com</a>; white dress at <a href="http://missme.com/" target="_blank">missme.com</a>; black sequined dress at <a href="http://belk.com/" target="_blank">belk.com</a></div>
<div>Muir k: <a href="http://muirk.com" target="_blank">muirk.com</a></div>
<div>Peggy Li: <a href="http://peggyli.com/" target="_blank">peggyli.com</a></div>
<div>Plutocracy: <a href="http://beplutocracy.com" target="_blank">beplutocracy.com</a><br />
Prismera: <a href="http://prismera.com" target="_blank">prismera.com</a></div>
</div>
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		<title>Teen Vogue’s Eva Chen: A Big Sister to All</title>
		<link>http://www.mochimag.com/2010/09/teen-vogue%e2%80%99s-eva-chen-a-big-sister-to-all/</link>
		<comments>http://www.mochimag.com/2010/09/teen-vogue%e2%80%99s-eva-chen-a-big-sister-to-all/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 01:04:24 +0000</pubDate>
		<dc:creator>Jennifer Kung</dc:creator>
				<category><![CDATA[Beauty]]></category>
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		<category><![CDATA[English]]></category>
		<category><![CDATA[Eva Chen]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Magazine Editor]]></category>
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		<category><![CDATA[Teen Vogue]]></category>
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		<guid isPermaLink="false">http://www.mochimag.com/?p=3554</guid>
		<description><![CDATA[On an early summer morning in Manhattan, Eva Chen walks into the W Hotel. Tall and slender, with barely noticeable makeup and a short, minimalist hairdo, she looks exactly how you would picture a Teen Vogue editor to be— effortlessly chic, with an astute attentiveness. 


Related posts:<ol><li><a href='http://www.mochimag.com/2011/09/lynn-chen-thick-dumpling-skin-body-issues-food-blog/' rel='bookmark' title='Permanent Link: Actress Lynn Chen’s Advice on Getting Thicker (Dumpling) Skin'>Actress Lynn Chen’s Advice on Getting Thicker (Dumpling) Skin</a> <small>The first time I heard of Lynn Chen was when...</small></li>
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</ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_3556" class="wp-caption alignleft" style="width: 205px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/09/4903909857_5cf5354d82.jpg"><img class="size-full wp-image-3556" title="4903909857_5cf5354d82" src="http://www.mochimag.com/09/wp-content/uploads/2010/09/4903909857_5cf5354d82.jpg" alt="" width="195" height="260" /></a><p class="wp-caption-text">Courtesy Eva Chen</p></div>
<p>On an early summer morning in Manhattan, Eva Chen walks into the W Hotel. Tall and slender, with barely noticeable makeup and a short, minimalist hairdo, she looks exactly how you would picture a <em>Teen Vogue</em> editor to be— effortlessly chic, with an astute attentiveness. Despite any ill-preconceived notions of intimidating editors due to my obsession with <em>The Devil Wears Prada</em>, I was immediately at ease with Eva and her endearing banter—especially after she started gulping down her order of breakfast and quickly apologized, “Sorry you have to watch me eat. I <em>have</em> to eat. I can’t <em>not</em> eat<em>.”</em></p>
<p>In her candid and down-to-earth nature, the beauty and health director points out that the magazine industry isn’t all fun and play like the media often portrays. “99.9 percent of the time, you’re in the office at work,” said Chen. Work for her, however, includes being bombarded with at least 100 beauty products per day, attending fashion shows, backstage interviews and going to industry events.</p>
<p>For Chen, her job encompasses what she loves to do most—writing and helping others. As she unashamedly admitted, “I have a problem. People don’t even ask me for advice and I just give it.” Through the <em>Teen Vogue</em> brand and its magazine, website and <a href="http://www.google.com/url?q=http%3A%2F%2Fwww.teenvogue.com%2Fbeauty%2Fblogs%2Fbeauty%2Feva-chen%2520&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNGpXF9cPv1-lhvuyBU6xOa-PGS_8w">blog</a>—she was the first beauty editor at Condé Nast to start a blog—plus her personal <a href="http://www.google.com/url?q=http%3A%2F%2Ftwitter.com%2Fevachen212&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNGUJY0aunZp9zLDP7l_yJBlSJMqKw">Twitter</a>, she’s been able to engage with teens in a whole new personal way. She’s the cool, smart sister you wish you always had around to ask for advice—and now only a Twitter @reply away.</p>
<p>“I’m open to giving [advice] probably because I remember being a teen and how hard it was to ask for help,” said Chen. “My whole life, I always wanted an older sister. I feel there’s a lot of value in having female friends, whether you’re a boy or girl, so I think that’s another reason why I love my job—because I grew up without having someone to turn to.”</p>
<p>As Chen opened up about her childhood, it became immediately apparent why many Asian girls reach out to her for advice and can identify with her easily. “I think Asian culture is very specific in that you’re told not to ask for help,” said Chen. “Even as Asian culture becomes more integrated into Western or American society, I still think, culturally, there are a few things that will probably hold true—the notion of ‘keeping face,’ the notion of ‘don’t go to others with your problems,’ like ‘figure it out yourself.’ I don’t know [if] that will change, so I think it’s really important for people to feel like they have someone to turn to. And I don’t mind being that person. Like I said, I can relate.”</p>
<p>From age 13 to 20, Eva spent every summer vacation taking summer school classes at Hunter College or Columbia University. Her parents, whom she described are “like many other Asian American parents [who] put a premium on my education,” wanted her to pursue business, law or medicine, and she enrolled in Johns Hopkins on a pre-med path with plans of becoming a doctor.</p>
<p>Anxious to take a break and do something different and fun, Chen applied for internships in the creative field between the summer of her junior and senior college years, landing a coveted full-time, paid internship at <em>Harper’s Bazaar</em>, which ultimately jump-started her magazine career. Chen recalled, “My first day of work [at <em>Harper’s Bazaar</em>] was kind of really an eye-opening experience. It was just that light-bulb-going-off-over-your-head moment. I just kind of realized that there was more out there. There were people who loved words and loved to write and loved to craft these stories and tell stories to people as their career.”</p>
<p>In retrospect, Chen admits there were clues all along, such as her love of reading and how English classes and the written word came really naturally to her as opposed to learning organic chemistry. “I think there are clues in everyone’s lives, whether or not they choose to tap into that,” said Chen. “So if you love movies and all you want to do is go to movies, you could probably make a career out of it. The world is so much bigger than doctor, banker, lawyer, accountant—all these ‘stable jobs.’ So generally, whatever your hobby is, there’s probably a way to make it into a career. That’s a lesson that I learned way, way later that I wish I’d known when I was 15.”</p>
<p>Besides the benefits of her internship experiences, Chen’s unexpected shift from medicine to magazines eventually ended up affecting her job today. “It’s funny because every experience I’ve had, from pre-med even, has translated into my writing and beauty career,” said Chen. “I’m also the health director at <em>Teen Vogue</em>, so my interest in science, nutrition, health and wellness has translated over into what I do now. It’s been really interesting to see how it all ties together. There’s no such thing as coincidences.”</p>
<p>Chen’s prowess in making the most of every opportunity, whether expected or not, and embracing changes in her life draws back to her roots and backbone—her Taiwanese parents who immigrated to the U.S. in the late ‘70s and her childhood in New York City’s Greenwich Village. Of her parents, Chen said, “I see how hard they’ve worked to be able to send my brother and me to good schools—to provide us with everything we’ve ever wanted. I’ve been incredibly blessed to have the best kind of parents that are out there.” Though an obvious answer, Eva immediately said her parents are the most influential people in her life. “My parents gave me the foundation upon which everything else is built. They gave me the education that instilled within me the confidence to do what I can do.”</p>
<p>In relation to her job as beauty and health director, Chen’s mom has perpetuated her love for skincare. “I feel like I grew up with a different perception of beauty because I saw my mom slather these creams on,” said Chen. “When we go out in the sun, she basically put so much sunscreen on that she would look like a ghost. She wears hats that are like umbrellas and would sit in the shade. I think the level of attention she paid to her skin definitely had an impact on me growing up.” And the same goes with her attention to wellness: “We didn’t grow up drinking much soda. We didn’t grow up eating much meat. We drank tea with everything and dessert was fruit.”</p>
<p>Though her cultural background has played a considerable role in her career as a magazine editor today, she doesn’t let her ethnicity strictly define her. Rather, Chen draws the most inspiration from the multi-ethnic, diverse city of New York where she grew up and currently resides. “It’s not one person or thing for me, but I derive such incredible energy from living in New York. I love living in New York. When people are like ‘You should move to…,’ I’m like ‘No. I’m staying in New York.’”</p>
<p>The New York City magazine editor lifestyle is one to be envied, but as Eva demonstrates, it’s a job for the passionate, giving individuals who love to express themselves through the written word and converse with their readers. Though there was more than could fit in this tiny space from our conversation, that Eva Chen has and will continue to impart in substantial dialogues with the teen audience and happily share her beauty and health advice—or any advice at all, whether you ask for it or not—is evident.</p>
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</ol></p>]]></content:encoded>
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		<title>Meet Alyce, the Mochi Makeover Winner</title>
		<link>http://www.mochimag.com/2010/09/meet-alyce-the-mochi-makeover-winner/</link>
		<comments>http://www.mochimag.com/2010/09/meet-alyce-the-mochi-makeover-winner/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 01:00:26 +0000</pubDate>
		<dc:creator>Stephanie Wu</dc:creator>
				<category><![CDATA[Fashion]]></category>
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		<category><![CDATA[alyce tzue]]></category>
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		<guid isPermaLink="false">http://www.mochimag.com/?p=3824</guid>
		<description><![CDATA[Mochi recently held a contest where readers applied to get fashion and beauty tips from our editors. The winner, Alyce Tzue, models clothes from Lower East Side boutique We The People in this shoot. 


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</ol>]]></description>
			<content:encoded><![CDATA[<p>Mochi recently held <a href="http://mochimag.com/blog/2010/06/mochi-contest-win-a-beauty-and-fashion-consultation/">a contest</a> where readers applied to get fashion and beauty tips from our editors. The winner, Alyce Tzue, models clothes from Lower East Side boutique We The People in this shoot.</p>
<div><object style="width: 420px; height: 272px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="menu" value="false" /><param name="src" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=101011021843-d7f6d500061948f09d68cc9e412a7132&amp;docName=makeover&amp;username=mochimag&amp;loadingInfoText=Meet%20Alyce&amp;et=1286763702283&amp;er=53" /><param name="flashvars" value="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=101011021843-d7f6d500061948f09d68cc9e412a7132&amp;docName=makeover&amp;username=mochimag&amp;loadingInfoText=Meet%20Alyce&amp;et=1286763702283&amp;er=53" /><embed style="width: 420px; height: 272px;" type="application/x-shockwave-flash" width="100" height="100" src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=101011021843-d7f6d500061948f09d68cc9e412a7132&amp;docName=makeover&amp;username=mochimag&amp;loadingInfoText=Meet%20Alyce&amp;et=1286763702283&amp;er=53" flashvars="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=101011021843-d7f6d500061948f09d68cc9e412a7132&amp;docName=makeover&amp;username=mochimag&amp;loadingInfoText=Meet%20Alyce&amp;et=1286763702283&amp;er=53" menu="false" allowfullscreen="true"></embed></object></p>
<div style="width: 420px; text-align: left;"><strong>Photographer: </strong><a href="http://www.brandieraaschphotography.com/">Brandie Raasch</a><strong> </strong></div>
<div style="width: 420px; text-align: left;"><strong>Stylist: </strong>Stephanie Wu <strong></strong></div>
<div style="width: 420px; text-align: left;"><strong>Hair &amp; Makeup: </strong><a href="http://lizloveslipstick.blogspot.com" target="_blank">Liz Furlong</a> <strong></strong><a href="http://www.bahtohhairstudio.blogspot.com/" target="_blank"></a><strong></strong></div>
<div style="width: 420px; text-align: left;"><strong>Model: </strong><a href="http://alyceinwonderland.wordpress.com/" target="_blank">Alyce Tzue</a> <strong></strong></div>
<div style="width: 420px; text-align: left;"><strong>Where to buy:</strong> <a href="http://wethepeoplenyc.com" target="_blank">We The People</a></div>
</div>
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<p>Related posts:<ol><li><a href='http://www.mochimag.com/2010/01/mochi-makeover-welcome-to-our-body-issue/' rel='bookmark' title='Permanent Link: Mochi Makeover: Welcome to Our Body Issue'>Mochi Makeover: Welcome to Our Body Issue</a> <small>Dear Readers, How do you feel about Mochi’s new look?...</small></li>
<li><a href='http://www.mochimag.com/2010/12/hip-hop-duo-misnomers-on-style-sisterhood-and-sticking-together/' rel='bookmark' title='Permanent Link: Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together'>Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together</a> <small>In some ways, sisters Knewdles and Sos have what is...</small></li>
<li><a href='http://www.mochimag.com/2010/01/meet-chris-the-new-mochi-boy/' rel='bookmark' title='Permanent Link: Meet Chris, the New Mochi Boy'>Meet Chris, the New Mochi Boy</a> <small>Mochi interviews Chris, this issue's cute guy of the moment....</small></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Stylish But Comfy Airplane Outfits</title>
		<link>http://www.mochimag.com/2010/06/stylish-but-comfy-airplane-outfits/</link>
		<comments>http://www.mochimag.com/2010/06/stylish-but-comfy-airplane-outfits/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 16:35:03 +0000</pubDate>
		<dc:creator>Jane Choi</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[airplane]]></category>
		<category><![CDATA[airplane outfits]]></category>
		<category><![CDATA[flight]]></category>
		<category><![CDATA[outfits]]></category>
		<category><![CDATA[polyvore]]></category>
		<category><![CDATA[travel outfits]]></category>

		<guid isPermaLink="false">http://www.mochimag.com/?p=3047</guid>
		<description><![CDATA[Just because you want to be comfortable on a plane ride doesn’t mean you have to sacrifice your sense of style. We put together three different looks that won’t require you to make a tradeoff between fashion and practicality.
The Classically Chic
Though leggings and skinny jeans are tempting options, the tightness can actually lead to poor blood circulation in-flight. For the chic traveler, we suggest shorts paired with a classy wrinkle-free cotton shirt and flats. We also recommend bringing a light cardigan because it can get chilly in the airplane. Finish ...


Related posts:<ol><li><a href='http://www.mochimag.com/2010/06/everything-you-need-for-a-comfortable-flight/' rel='bookmark' title='Permanent Link: Everything You Need for a Comfortable Flight'>Everything You Need for a Comfortable Flight</a> <small>Whether your flight is two or 14 hours, these small...</small></li>
<li><a href='http://www.mochimag.com/2010/04/campus-dress-code-clothes-for-every-occasion/' rel='bookmark' title='Permanent Link: Campus Dress Code: Clothes for Every Occasion'>Campus Dress Code: Clothes for Every Occasion</a> <small>In college, you’re not just a student—you’re a businesswoman, a...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Just because you want to be comfortable on a plane ride doesn’t mean you have to sacrifice your sense of style. We put together three different looks that won’t require you to make a tradeoff between fashion and practicality.</p>
<p><strong>The Classically Chic</strong></p>
<p>Though leggings and skinny jeans are tempting options, the tightness can actually lead to poor blood circulation in-flight. For the<strong> </strong>chic traveler, we suggest shorts paired with a classy wrinkle-free cotton shirt and flats. We also recommend bringing a light cardigan because it can get chilly in the airplane. Finish the look with a chain shoulder bag (perhaps big enough for your duty free items).</p>
<p><em> </em></p>
<p style="text-align: center;"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/06/Picture-1.png"><img class="size-medium wp-image-3066 aligncenter" title="Picture 1" src="http://www.mochimag.com/09/wp-content/uploads/2010/06/Picture-1-300x287.png" alt="" width="300" height="287" /></a></p>
<p>Note: Kensie Tab Sleeve Cardigan is pictured in ivory, but we prefer the gray.</p>
<p><strong>The Punk Rocker</strong></p>
<p>Yoga pants are fabulous when it comes to traveling, since you can sit however you’d like on the airplane and stretch your legs out. Make a statement with a leather jacket and a straw fedora hat.  Add in low-top Converse shoes and a leather buckle satchel and you’ll look like a rock star.</p>
<p style="text-align: center;"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/06/Picture-3.png"><img class="size-medium wp-image-3068 aligncenter" title="Picture 3" src="http://www.mochimag.com/09/wp-content/uploads/2010/06/Picture-3-295x300.png" alt="" width="295" height="300" /></a></p>
<p><strong>The Casual Bohemian</strong></p>
<p>Boho fashion is loose, relaxed, natural and earthy. Mochi recommends a graphic cotton T-shirt paired with vintage cuffed Bermuda shorts. Mix-and-match leather and metal bangles, then finish off the hippie-chic look with gladiator sandals.</p>
<div id="attachment_3069" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/06/Picture-2.png"><img class="size-medium wp-image-3069  " title="Picture 2" src="http://www.mochimag.com/09/wp-content/uploads/2010/06/Picture-2-300x287.png" alt="" width="300" height="287" /></a><p class="wp-caption-text">All polyvores courtesy of Jane Choi</p></div>
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<p>Related posts:<ol><li><a href='http://www.mochimag.com/2010/06/everything-you-need-for-a-comfortable-flight/' rel='bookmark' title='Permanent Link: Everything You Need for a Comfortable Flight'>Everything You Need for a Comfortable Flight</a> <small>Whether your flight is two or 14 hours, these small...</small></li>
<li><a href='http://www.mochimag.com/2010/04/campus-dress-code-clothes-for-every-occasion/' rel='bookmark' title='Permanent Link: Campus Dress Code: Clothes for Every Occasion'>Campus Dress Code: Clothes for Every Occasion</a> <small>In college, you’re not just a student—you’re a businesswoman, a...</small></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Something’s In The Air</title>
		<link>http://www.mochimag.com/2010/04/somethings-in-the-air/</link>
		<comments>http://www.mochimag.com/2010/04/somethings-in-the-air/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 03:43:44 +0000</pubDate>
		<dc:creator>Mochi Magazine</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[romance]]></category>
		<category><![CDATA[shoot]]></category>

		<guid isPermaLink="false">http://www.mochimag.com/?p=2409</guid>
		<description><![CDATA[With this season's romantic and flirty looks, flowers won't be the only thing blooming in the warm weather.


Related posts:<ol><li><a href='http://www.mochimag.com/2010/04/look-on-the-bright-side/' rel='bookmark' title='Permanent Link: Look on the Bright Side'>Look on the Bright Side</a> <small>Make a style statement this spring with bold neon pairings...</small></li>
<li><a href='http://www.mochimag.com/2010/12/hip-hop-duo-misnomers-on-style-sisterhood-and-sticking-together/' rel='bookmark' title='Permanent Link: Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together'>Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together</a> <small>In some ways, sisters Knewdles and Sos have what is...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>With this season&#8217;s romantic and flirty looks, flowers won&#8217;t be the only thing blooming in the warm weather.</p>
<p><object style="width:600px;height:388px" ><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=100406032056-cfaaea0a1e054a08adb82e50abb9ee41&amp;docName=somethingsintheair&amp;username=mochimag&amp;loadingInfoText=Something's%20In%20The%20Air&amp;et=1270524980138&amp;er=70" /><param name="allowfullscreen" value="true"/><param name="menu" value="false"/><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" style="width:600px;height:388px" flashvars="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=100406032056-cfaaea0a1e054a08adb82e50abb9ee41&amp;docName=somethingsintheair&amp;username=mochimag&amp;loadingInfoText=Something's%20In%20The%20Air&amp;et=1270524980138&amp;er=70" /></object></p>
<p><strong>Photographer: </strong>Jeffrey Zhang<br />
<strong>Stylists: </strong>Stephanie Wu and Alexander Liang<br />
<strong>Hair: </strong><a href="http://www.bahtohhairstudio.blogspot.com" target="_blank">Bobbie Yanoupeth</a><br />
<strong>Makeup: </strong><a href="http://www.giroiriarte.com" target="_blank">Giro Iriarte</a><br />
<strong>Models: </strong>Kevin Paik, Graziella Barrette, Mwaji the dog<br />
<em>Cupcakes courtesy of <a href="http://buttercupbakeshop.com/" target="_blank">Buttercup Bake Shop</a></em></p>
<p><strong>Where to buy:</strong><br />
<strong>Levi&#8217;s: </strong><a href="http://www.levis.com" target="_blank">levis.com</a>; <strong>H&amp;M: </strong><a href="http://www.hm.com" target="_blank">hm.com</a>; <strong>Miss Me: </strong><a href="http://www.missme.com/" target="_blank">missme.com</a>; <strong>Lyell: </strong><a href="http://www.lyellnyc.com/" target="_blank">lyellnyc.com</a>; <strong>Steven Alan: </strong><a href="http://www.stevenalan.com/" target="_blank">stevenalan.com</a>; <strong>Twinkle by Wenlan: </strong><a href="http://www.twinklebywenlan.com/" target="_blank">twinklebywenlan.com</a>; <strong>Risky Wraps: </strong><a href="http://www.riskywraps.com/" target="_blank">riskywraps.com</a>; <strong>Abercrombie &amp; Fitch: </strong><a href="http://www.abercrombie.com/" target="_blank">abercrombie.com</a>; <strong>Nicole Baras: </strong><a href="http://www.jbaras.com/" target="_blank">jbaras.com</a>; <strong>Topshop: </strong><a href="http://www.topshop.com/" target="_blank">topshop.com</a>; <strong>American Apparel: </strong><a href="http://www.americanapparel.com/" target="_blank">americanapparel.com</a>; <strong>Uniqlo: </strong><a href="http://www.uniqlo.com/" target="_blank">uniqlo.com</a>; <strong>Hunter Dixon: </strong><a href="http://www.hunterdixon.com/" target="_blank">hunterdixon.com</a>; <strong>Issy Salomon: </strong><a href="http://www.issysalomondesigns.com/" target="_blank">issysalomondesigns.com</a>; <strong>Think Closet: </strong>212.228.2282.</p>
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<p>Related posts:<ol><li><a href='http://www.mochimag.com/2010/04/look-on-the-bright-side/' rel='bookmark' title='Permanent Link: Look on the Bright Side'>Look on the Bright Side</a> <small>Make a style statement this spring with bold neon pairings...</small></li>
<li><a href='http://www.mochimag.com/2010/12/hip-hop-duo-misnomers-on-style-sisterhood-and-sticking-together/' rel='bookmark' title='Permanent Link: Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together'>Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together</a> <small>In some ways, sisters Knewdles and Sos have what is...</small></li>
</ol></p>]]></content:encoded>
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		<title>Look on the Bright Side</title>
		<link>http://www.mochimag.com/2010/04/look-on-the-bright-side/</link>
		<comments>http://www.mochimag.com/2010/04/look-on-the-bright-side/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 03:43:29 +0000</pubDate>
		<dc:creator>Mochi Magazine</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[fashon]]></category>
		<category><![CDATA[neon]]></category>
		<category><![CDATA[photoshoot]]></category>

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		<description><![CDATA[Make a style statement this spring with bold neon pairings that will have all eyes on you.


Related posts:<ol><li><a href='http://www.mochimag.com/2010/04/somethings-in-the-air/' rel='bookmark' title='Permanent Link: Something’s In The Air'>Something’s In The Air</a> <small>With this season's romantic and flirty looks, flowers won't be...</small></li>
<li><a href='http://www.mochimag.com/2010/12/hip-hop-duo-misnomers-on-style-sisterhood-and-sticking-together/' rel='bookmark' title='Permanent Link: Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together'>Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together</a> <small>In some ways, sisters Knewdles and Sos have what is...</small></li>
<li><a href='http://www.mochimag.com/2010/04/beauty-enthusiast-takes-her-hobby-from-youtube-to-degree/' rel='bookmark' title='Permanent Link: Beauty Enthusiast Takes Her Hobby From YouTube to Degree'>Beauty Enthusiast Takes Her Hobby From YouTube to Degree</a> <small>These days, online beauty gurus, who teach viewers makeup and...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Make a style statement this spring with bold neon pairings that will have all eyes on you.</p>
<p><object style="width: 600px; height: 388px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="menu" value="false" /><param name="src" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=100404080149-55d12ef7cf1a4c649e334e283acbcd8d&amp;docName=neon&amp;username=mochimag&amp;loadingInfoText=Neon&amp;et=1270368959862&amp;er=44" /><param name="flashvars" value="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=100404080149-55d12ef7cf1a4c649e334e283acbcd8d&amp;docName=neon&amp;username=mochimag&amp;loadingInfoText=Neon&amp;et=1270368959862&amp;er=44" /><embed style="width: 600px; height: 388px;" type="application/x-shockwave-flash" width="100" height="100" src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=100404080149-55d12ef7cf1a4c649e334e283acbcd8d&amp;docName=neon&amp;username=mochimag&amp;loadingInfoText=Neon&amp;et=1270368959862&amp;er=44" flashvars="mode=embed&amp;viewMode=presentation&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;documentId=100404080149-55d12ef7cf1a4c649e334e283acbcd8d&amp;docName=neon&amp;username=mochimag&amp;loadingInfoText=Neon&amp;et=1270368959862&amp;er=44" menu="false" allowfullscreen="true"></embed></object></p>
<p><strong>Photographer:</strong> <a href="http://photosbyyoni.com" target="_blank">Yoni Goldberg</a><br />
<strong>Stylist:</strong> Alexander Liang<br />
<strong>Creative Director:</strong> Stephanie Wu<br />
<strong>Hair and Makeup Artist:</strong> <a href="http://www.modelmayhem.com/1056040" target="_blank">Amy Zdunowski-Roeder</a><br />
<strong>Model: </strong>Terri Keng</p>
<p><strong>Where to buy:</strong><br />
Miss Me: <a href="http://missme.com" target="_Blank">missme.com</a>; Levi&#8217;s: <a href="http://levis.com" target="_blank">levis.com</a>; <strong>Huntress Co.: </strong><a href="http://www.huntresscollection.com" target="_blank">huntresscollection.com</a>; <strong>Danielle Nicole:</strong> <a href="http://www.danielle-nicole.com" target="_blank">danielle-nicole.com</a></p>
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<li><a href='http://www.mochimag.com/2010/12/hip-hop-duo-misnomers-on-style-sisterhood-and-sticking-together/' rel='bookmark' title='Permanent Link: Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together'>Hip-Hop Duo Misnomer(S) On Style, Sisterhood and Sticking Together</a> <small>In some ways, sisters Knewdles and Sos have what is...</small></li>
<li><a href='http://www.mochimag.com/2010/04/beauty-enthusiast-takes-her-hobby-from-youtube-to-degree/' rel='bookmark' title='Permanent Link: Beauty Enthusiast Takes Her Hobby From YouTube to Degree'>Beauty Enthusiast Takes Her Hobby From YouTube to Degree</a> <small>These days, online beauty gurus, who teach viewers makeup and...</small></li>
</ol></p>]]></content:encoded>
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		<title>Campus Dress Code: Clothes for Every Occasion</title>
		<link>http://www.mochimag.com/2010/04/campus-dress-code-clothes-for-every-occasion/</link>
		<comments>http://www.mochimag.com/2010/04/campus-dress-code-clothes-for-every-occasion/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 16:42:47 +0000</pubDate>
		<dc:creator>Keila Fong</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[campus]]></category>
		<category><![CDATA[dress code]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[outfit ideas]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[what to wear]]></category>

		<guid isPermaLink="false">http://www.mochimag.com/?p=2383</guid>
		<description><![CDATA[In college, you’re not just a student—you’re a businesswoman, a leader, an academic, a social butterfly. We found appropriate outfits for each occasion, so you can focus on showing off your personality, no matter where you are.
Situation: Meeting with a professor
Hopefully your interaction with instructors won’t be limited to a lecture hall. Maybe you’re meeting up to discuss a research proposal, exam or interesting idea from class, butthey are still your professors outside of class. Show that you respect their time and position by looking put-together.
You don’t need to dress ...


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<li><a href='http://www.mochimag.com/2010/01/fashion-quick-fixes-small-chests-dress-codes-and-more/' rel='bookmark' title='Permanent Link: Fashion Quick Fixes: Small Chests, Dress Codes and More'>Fashion Quick Fixes: Small Chests, Dress Codes and More</a> <small>How to flatter a petite frame, clothes for a conservative...</small></li>
<li><a href='http://www.mochimag.com/2010/04/small-closets-big-wardrobes-how-to-organize-your-college-space/' rel='bookmark' title='Permanent Link: Small Closets, Big Wardrobes: How to Organize Your College Space'>Small Closets, Big Wardrobes: How to Organize Your College Space</a> <small>Fitting a whole year’s worth of clothes and accessories into...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>In college, you’re not just a student—you’re a businesswoman, a leader, an academic, a social butterfly. We found appropriate outfits for each occasion, so you can focus on showing off your personality, no matter where you are.</p>
<p><strong>Situation: Meeting with a professor</strong></p>
<p>Hopefully your interaction with instructors won’t be limited to a lecture hall. Maybe you’re meeting up to discuss a research proposal, exam or interesting idea from class, butthey are still your professors outside of class. Show that you respect their time and position by looking put-together.</p>
<p>You don’t need to dress like you would for a business meeting, but it’s also not the time to roll out of bed in your sweats. Wear your typical casual clothes and throw in a fancier piece—swap your T-shirt for a feminine blouse, substitute a cardigan for your college hoodie, or wear nice flats instead of Uggs, sandals or sneakers. Stores like Gap, Uniqlo and J. Crew are great places to find classic, logo-free items.</p>
<div id="attachment_2415" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/04/dress-code-professor.jpg"><img class="size-medium wp-image-2415" title="dress code - professor" src="http://www.mochimag.com/09/wp-content/uploads/2010/04/dress-code-professor-300x300.jpg" alt="" width="300" height="300" /></a><p class="wp-caption-text">Image by Keila Fong</p></div>
<p><strong>Situation: Frat or house party</strong></p>
<p>Weekends on college campuses are always buzzing with social events. Depending on your personal preferences and campus nightlife scene, you may find yourself at a fraternity party on Friday night. Focus on looking relaxed, yet classy. Getting dressed up is a great chance to indulge your inner fashionista, but don’t forget about comfort—parties can be hot and crowded, with a high likelihood of spilled drinks.</p>
<p>The goal is more “going out” than “going to class,” but keep it casual and comfy. You’ll appreciate flat shoes after a long night of walking, standing and dancing. Jeans with a cute top is a foolproof combination—add a statement accessory to stand out. An added benefit: jean pockets are a great place to tuck essentials so you don’t need to worry about misplacing your purse. Fast-fashion retailers like H&amp;M and Forever 21 stock many affordable and trendy options. Look there for accessories, or check out dedicated stores like Nine West.</p>
<div id="attachment_2417" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/04/dress-code-party.jpg"><img class="size-medium wp-image-2417" title="dress code - party" src="http://www.mochimag.com/09/wp-content/uploads/2010/04/dress-code-party-300x300.jpg" alt="" width="300" height="300" /></a><p class="wp-caption-text">Image by Keila Fong</p></div>
<p><strong>Situation: Job interview</strong></p>
<p>Even as a college student, there will be times when you need to look professional. Whether you’re interviewing for an internship, part-time job or club executive position, appearance matters, so show that you mean business with your attire.</p>
<p>Remember to bring a suit or business separates from home for these situations. If you don’t have these pieces, consider purchasing them. They are staples that you will need eventually and the investment is worth it. Black is always a safe and effective color. Depending on the industry and position you’re interviewing for, you can add character to your outfit through by combining classic accessories. For instance, you can wear a black blazer over a blouse and skirt or even a fitted dress as long as you stick with darker or neutral colors. Generally speaking, keep your outfit business-like. Save your stilettos for the weekend, and wear kitten heels or black flats. Great places to shop for business apparel are Club Monaco, Banana Republic and Zara.</p>
<div id="attachment_2418" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/04/dress-code-interview.jpg"><img class="size-medium wp-image-2418" title="dress code-interview" src="http://www.mochimag.com/09/wp-content/uploads/2010/04/dress-code-interview-300x300.jpg" alt="" width="300" height="300" /></a><p class="wp-caption-text">Image by Keila Fong</p></div>
<p><strong>Situation: Semi-formal dance</strong></p>
<p>As a nice change from the typical dance party, your college may host semiformal dances for club events or major holidays.</p>
<p>The dress code isn’t too different from a high school semi-formal. A little black dress is a must-have item since it’s classic, simple and you can always dress it up or down with accessories. If you want to stand out from the crowd, go for a cocktail dress in a bold color or with eye-catching detailing. Just be sure to bring a few options to school with you since you might not be able to find many formal clothes in your college town. Watch your heel height as well—make sure they won’t keep you from dancing the night away. As always, statement accessories are the way to make a look your own. Caché and BCBG are known for their cocktail dress options. For more affordable alternatives, try department stores as they tend to have a large selection.</p>
<div id="attachment_2419" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/04/dress-code-semiformal.jpg"><img class="size-medium wp-image-2419  " title="dress code - semiformal" src="http://www.mochimag.com/09/wp-content/uploads/2010/04/dress-code-semiformal-300x300.jpg" alt="" width="300" height="300" /></a><p class="wp-caption-text">Image by Keila Fong</p></div>
<p style="text-align: center;">
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		<title>Climate Change: Moving Across the Country for School</title>
		<link>http://www.mochimag.com/2010/04/climate-change-moving-across-the-country-for-school/</link>
		<comments>http://www.mochimag.com/2010/04/climate-change-moving-across-the-country-for-school/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 07:10:40 +0000</pubDate>
		<dc:creator>Keila Fong</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[climate]]></category>
		<category><![CDATA[moving]]></category>
		<category><![CDATA[outfit ideas]]></category>
		<category><![CDATA[regions]]></category>
		<category><![CDATA[what to wear]]></category>
		<category><![CDATA[Winter]]></category>

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		<description><![CDATA[Maybe you’ve never seen snow before and will be spending the next four years at a college in the Northeast. Perhaps you expect sub-zero temperatures in December, but are headed to a college in California or Georgia. Before you head off to your new second home, make sure you pack some key items to help you adjust to your new climate.


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			<content:encoded><![CDATA[<p>Maybe you’ve never seen snow before and will be spending the next four years at a college in the Northeast. Perhaps you expect sub-zero temperatures in December, but are headed to a college in California or Georgia. Before you head off to your new second home, make sure you pack some key items to help you adjust to your new climate.</p>
<p><strong>Headed to: Northeast and Midwest</strong></p>
<p>Meet winter—a beast with which you will become intimately acquainted. To the uninitiated, it can be intimidating, especially since there’s so much new gear to buy.</p>
<p>In the Northeast, winter sets in gradually. It may be sweltering when you move in (many buildings don’t have air conditioning, so pack accordingly!), but by October, the weather cools off considerably. Be prepared to bundle up to walk to class every morning for several months during the dead of winter. To counter the elements outside, buildings may be very warm, so be sure to layer.</p>
<p>The same applies to the Midwest, with some unpredictability thrown in. The region is known for its occasionally erratic weather, so be sure to check the weather and pack for a variety of climate possibilities.</p>
<p><em>Pieces you’ll need:</em></p>
<ul>
<li>A winter coat: Wool is a stylish option, but a sportier North Face may provide more warmth and keep you dry. Check out a ski shop or an outdoors retailer like REI for a range of options.</li>
<li>Snow boots: Cold, wet feet are no fun. Slogging through slush is more tolerable with a pair of sturdy boots. While snow boots will keep you warm, a pair of rain boots with thick socks is a great alternative. Brands like Sorel are known for their snow boots, but if you’re looking for more stylish options, try Hunter’s Wellies or even Target for classic and cute options.</li>
<li>Gloves and hat: Keep your extremities insulated. Look for fabric that will block the wind. Again, outdoors stores are great places to find performance gear.</li>
<li>Scarves: Functional and stylish, these are a great way to add variety to your winter gear. Stock up in different colors, patterns and textures. Stores like Marshalls carry many affordable options.</li>
<li>Tights and leggings: Great for extending the life of your warm weather wardrobe with layering. For super-cold days, they can also do double duty as an extra layer if you wear them under your pants. Target carries affordable options while American Apparel is great for trendier fabrics like velvet.</li>
</ul>
<div id="attachment_2482" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/04/climate-north.jpg"><img class="size-medium wp-image-2482" title="climate - north" src="http://www.mochimag.com/09/wp-content/uploads/2010/04/climate-north-300x300.jpg" alt="" width="300" height="300" /></a><p class="wp-caption-text">Image by Keila Fong</p></div>
<p><strong>Headed to: South and West</strong></p>
<p>Welcome to paradise, at least compared to the more wintry regions. During the school year, you may be lucky enough to experience relatively temperate weather.</p>
<p>In the South, be prepared for oppressive heat and humidity at the beginning and end of the school year. The upside of this deal is that you get mild winters—cold, but with a smaller chance of snow.</p>
<p>Out west, the proximity to water helps moderate the temperature. Nights may be cool, but you won’t have to worry about blizzards. Particularly in the southern parts of the region, beware of heat and humidity.</p>
<p><em>Pieces you’ll need:</em></p>
<ul>
<li>Mid-weight jacket: No need for puffy ski jackets or performance outerwear here, but you’ll still want to stay warm. Choose from a wide assortment of stylish options. Uniqlo and Gap are just a few stores that carry lightweight blazers and trench coats.</li>
<li>Cardigans or light hoodies: For those days when the weather can’t decide, throw on a light layer or stash it in your bag just in case. You can find a variety of styles available at stores like Gap and J. Crew.</li>
<li>Layering shirts: Thin, long-sleeved thermals under a T-shirt are great for adding extra warmth. You can find performance versions at outdoors retailers like REI or Sports Authority, but any long-sleeved shirt will do the job.</li>
<li>Tights and leggings: Perfect for squeezing more use out of warm weather clothes on cooler days. American Apparel is the best place to find a variety of colorful, durable options.</li>
</ul>
<div id="attachment_2484" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/04/climate-south.jpg"><img class="size-medium wp-image-2484" title="climate - south" src="http://www.mochimag.com/09/wp-content/uploads/2010/04/climate-south-300x300.jpg" alt="" width="300" height="300" /></a><p class="wp-caption-text">Image by Keila Fong</p></div>
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		<title>Small Closets, Big Wardrobes: How to Organize Your College Space</title>
		<link>http://www.mochimag.com/2010/04/small-closets-big-wardrobes-how-to-organize-your-college-space/</link>
		<comments>http://www.mochimag.com/2010/04/small-closets-big-wardrobes-how-to-organize-your-college-space/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 07:08:05 +0000</pubDate>
		<dc:creator>Keila Fong</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[closet]]></category>
		<category><![CDATA[Clothes]]></category>
		<category><![CDATA[Dorm]]></category>
		<category><![CDATA[Dorm room]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[roommates]]></category>
		<category><![CDATA[shoes]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[wardrobe]]></category>

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		<description><![CDATA[Fitting a whole year’s worth of clothes and accessories into a dorm room can be a challenge,especially when you share the space with other people. These tested tips will help you maximize storage space and minimize roommate conflicts.
 
Minimize clutter with containers

Vertical storage drawers are great for keeping makeup, jewelry and small items organized. Place them on top of dressers or desks to use your space efficiently.
Plastic tubs that fit underneath your bed are perfect for storing seasonal clothes that you don’t need to access often.
Drawer dividers are a great ...


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			<content:encoded><![CDATA[<p>Fitting a whole year’s worth of clothes and accessories into a dorm room can be a challenge,especially when you share the space with other people. These tested tips will help you maximize storage space and minimize roommate conflicts.</p>
<p><strong> </strong></p>
<div id="attachment_2884" class="wp-caption alignright" style="width: 234px"><a href="http://www.mochimag.com/09/wp-content/uploads/2010/04/dormwardrobe2.jpg"><img class="size-medium wp-image-2884" title="dormwardrobe" src="http://www.mochimag.com/09/wp-content/uploads/2010/04/dormwardrobe2-224x300.jpg" alt="" width="224" height="300" /></a><p class="wp-caption-text">Courtesy Jeinny Solis S./SXC</p></div>
<p><strong>Minimize clutter with containers</strong></p>
<ul>
<li>Vertical storage drawers are great for keeping makeup, jewelry and small items organized. Place them on top of dressers or desks to use your space efficiently.</li>
<li>Plastic tubs that fit underneath your bed are perfect for storing seasonal clothes that you don’t need to access often.</li>
<li>Drawer dividers are a great way to keep underwear and socks separate in your dresser, so you can grab and go in the mornings.</li>
</ul>
<p><strong>Create more space</strong></p>
<ul>
<li>Put your bed on risers to increase storage space underneath. You won’t notice the effect, but you’ll be able to fit much more.</li>
<li>Use shelves and bookcases to increase the room’s surface area. Vertical space can be hard to use efficiently, so divide it up. Shelves are also more accessible than stacks and piles of things.</li>
</ul>
<p><strong>Use existing space creatively</strong></p>
<ul>
<li>Fill nooks and crannies efficiently. For example, a non-functional fireplace can’t store much, but is the perfect size for a shoe rack.</li>
<li>Clothes don’t have to hang only in the closet. Tie scarves to the bed frame, hang belts and bags on door racks, and mount additional hooks throughout the room.</li>
</ul>
<p><strong>Make it work with the roomies</strong></p>
<ul>
<li>Agree upon a fair division of space. You may have to compromise the size of your wardrobe for intra-room peace, but that is way more valuable in the long run.</li>
<li>Decide ahead of time who will be responsible for specific storage items. You don’t want to end up with five (or zero) bookcases on move-in day. Or agree on a roommate shopping trip after you arrive so you don’t overlap.</li>
<li>Check dimensions before move-in. Determine how much you can bring and what type of storage containers and furniture the room can accommodate—before you get there.</li>
</ul>
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<li><a href='http://www.mochimag.com/2008/08/roommate-nightmares-and-how-to-deal/' rel='bookmark' title='Permanent Link: Roommate Nightmares and How to Deal'>Roommate Nightmares and How to Deal</a> <small>The most common types of nightmare roommates and how to...</small></li>
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</ol></p>]]></content:encoded>
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		<title>Fashion Quick Fixes: Small Chests, Dress Codes and More</title>
		<link>http://www.mochimag.com/2010/01/fashion-quick-fixes-small-chests-dress-codes-and-more/</link>
		<comments>http://www.mochimag.com/2010/01/fashion-quick-fixes-small-chests-dress-codes-and-more/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 17:26:51 +0000</pubDate>
		<dc:creator>Keila Fong</dc:creator>
				<category><![CDATA[Body]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Winter]]></category>
		<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Dresses]]></category>
		<category><![CDATA[Small Chest]]></category>

		<guid isPermaLink="false">http://mochimag.com/09/?p=1413</guid>
		<description><![CDATA[How to flatter a petite frame, clothes for a conservative dress code, colors to complement skin tone.


Related posts:<ol><li><a href='http://www.mochimag.com/2009/08/summer-fashion-diy-scarf-top-skirt-and-headband/' rel='bookmark' title='Permanent Link: Summer Fashion DIY: Scarf top, Skirt and Headband'>Summer Fashion DIY: Scarf top, Skirt and Headband</a> <small>Stay fashionable and green this summer by creating new clothes...</small></li>
<li><a href='http://www.mochimag.com/2010/04/campus-dress-code-clothes-for-every-occasion/' rel='bookmark' title='Permanent Link: Campus Dress Code: Clothes for Every Occasion'>Campus Dress Code: Clothes for Every Occasion</a> <small>In college, you’re not just a student—you’re a businesswoman, a...</small></li>
<li><a href='http://www.mochimag.com/2009/08/fashion-blogger-susie-bubble-on-the-digital-world-of-fashion/' rel='bookmark' title='Permanent Link: Fashion Blogger Susie Bubble on the Digital World of Fashion'>Fashion Blogger Susie Bubble on the Digital World of Fashion</a> <small>Fashion blogger Susanna "Susie Bubble" Lau is one of the...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_1646" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-1646" title="Fashionquickfixes" src="http://mochimag.com/09/wp-content/uploads/2009/12/clothesforAA4edit1-300x232.jpg" alt="by Mandy Yeh for MochiMag.com" width="300" height="232" /><p class="wp-caption-text">by Mandy Yeh for MochiMag.com</p></div>
<p>Q: <strong><em>How can I flatter my petite frame?</em></strong></p>
<p>A: If you’re on the shorter side, it can be difficult to find clothes that fit, let alone look stylish—but it can be done! The most important recommendation is to avoid baggy clothes that don’t flatter anyone. That being said, the judicious use of volume can give you a more substantial profile. Try belting a blousy top over skinny jeans. You should also keep your hemlines proportional to your height. For skirts and dresses, hems should hit slightly above the knee. Tall shoes are always a lengthening option as well. Ankle booties are a trendy way to add inches in the winter. Avoid chunky platforms, which will visually weigh you down.</p>
<p>Q: <em><strong>How do I camouflage a small chest?</strong></em></p>
<p>A: Adding visual interest is a great way to highlight your best features—and to enhance those you may not like as much. Look for tops with embellishment over the chest area. A well-placed ruffle can do wonders (and ruffles are trendy and easy to find this season)! You can achieve a similar effect with statement necklaces that highlight your décolletage. This will draw the eye upward. You can also emphasize—or create—curves with structured jackets and other tops that highlight your waist.</p>
<p>Q: <strong><em>My parents (or school dress code) are kind of conservative. How can I satisfy them while still looking good?</em></strong></p>
<p>A: Layering is key. You can wear a camisole underneath a low-cut top or throw a jacket or cardigan on top. Layering also works on the bottom. For example, tights and leggings can be worn under shorter dresses. This is a great way to extend the life of your summer wardrobe! A general rule: Try to focus on one feature at a time. If you’re wearing a short skirt, cover up on top.</p>
<p>Q: <em><strong>Which colors will complement my skin tone?</strong></em></p>
<p>A: Dark hair and skin with yellow undertones are common Asian characteristics. The high contrast between our skin and hair means that we generally look good in bold colors. Try bright, rich colors and jewel tones, like teal, purple and cobalt blue. Pastels and nudes, on the other hand, can make you look washed out. Luckily, neutrals like black, navy and white will pop against your complexion. We’ve all been warned to stay away from yellow, but even bright yellow can be flattering–especially on tanned skin. As with everything, the overall look will vary depending on the individual, so try different colors and establish your personal color scheme!</p>
<p>SOURCES</p>
<p><a href="http://www.omiru.com/index.php/2008/04/24/qa-the-best-colors-for-asian-skin/" target="_blank">http://www.omiru.com/index.php/2008/04/24/qa-the-best-colors-for-asian-skin/</a></p>
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</ol></p>]]></content:encoded>
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		<title>The Sky&#8217;s The Limit</title>
		<link>http://www.mochimag.com/2010/01/the-skys-the-limit/</link>
		<comments>http://www.mochimag.com/2010/01/the-skys-the-limit/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 17:19:28 +0000</pubDate>
		<dc:creator>Mochi Magazine</dc:creator>
				<category><![CDATA[Body]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Winter]]></category>
		<category><![CDATA[Body Type]]></category>
		<category><![CDATA[Clothes]]></category>
		<category><![CDATA[fashion shoot]]></category>
		<category><![CDATA[shopping]]></category>

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		<description><![CDATA[This winter, flaunt your figure in the best styles for your body type.


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			<content:encoded><![CDATA[<p>This winter, flaunt your figure in the best styles for your body type.</p>
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