Mochi

The Magazine

Mochi Magazine is an online magazine dedicated to young Asian American women, and is run entirely by an amazing group of volunteers. Any profit, whether via advertising or donations, goes directly into website costs.

You are probably wondering, “Who (whatwhenwherewhyhow) is Mochi?” Until a few years ago, we were, like you, looking for relevant hair and makeup tips, for advice regarding cultural confusion and racial identity. Many of us were looking without even realizing it at the time. But we figured out eventually that we were seeking something that simply did not exist.

Society has come a long way in its representation of Asians, but we still have a ways to go. Even today, Asian representation in film mostly consists of martial arts flicks with the same actors, and the Asian American identity is completely overlooked. However, coming to terms with “Asian American” – the convergence despite all odds of two or more vastly different cultures – can be more difficult than learning our parents’ mother tongues or Tae Kwon Do. “Asian American,” in fact, is an identity apart from the terms “Asian” and “American” – it is the space between the two words that we struggle with.

When we first began Mochi, we had an idea for a publication that would address all the things that would have made “Asian American” a little easier to understand. We envisioned Mochi as the older sister you never had, who could answer all of those simple but essential fashion and beauty questions. We imagined a supportive resource in the exploration of Asian American identities. At the very least, we hoped that Mochi would serve as a good conversation starter.

Today, we are a collection of perspectives, backgrounds, and personalities hailing from colleges, high schools, and careers nationwide and even abroad. What was once a mere idea is now a full-fledged publication with over forty talented and passionate staff members. In witnessing the growth of Mochi, we have learned a lot about you – ambitious, smart, multi-talented and curious girls – and, consequently, ourselves. And as Mochi continues to grow and reach out to more girls like you, we hope to keep learning.

We encourage you to help out by being active readers of Mochi. Let us inspire you to pursue a new career path, try out a new look, or listen to a different music genre. And if you have ideas, share them with us! After all, where would we be without you – our readers?

Sincerely,

Maggie and Steph

Executive Board

Maggie Hsu at SRK Headshot Day in San Francisco

Maggie Hsu

Co-Founder
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Maggie graduated from Harvard Business School with an MBA and from Harvard College with a degree in biology. She has worked in the luxury and the hospitality industries and is currently at an e-commerce company in San Francisco. She enjoys learning about architecture and urban planning, trying new restaurants, and matchmaking. E-mail her at maggie@mochimag.com.

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Stephanie Wu

Journalist
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Stephanie Wu graduated from New York University with degrees in journalism, East Asian studies, and gender studies. She now works at a national magazine in New York, and has formerly studied, worked, and lived in Taipei, Paris, Shanghai, and Boston. Her passions include glossy magazines, fashion, and graphic design—and her goal in life is to combine the three in a career. E-mail her at steph@mochimag.com.

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Christine Wei

Journalist
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Christine Wei graduated from Washington University in St. Louis with degrees in English and educational studies. She spent her formative years in Taipei and is now based in Manhattan as an editor and journalist. When she’s not suffering bouts of wanderlust or breathing in more calories than she should, she hankers for glossy magazines and smart design. She loves good food, good company, and happy stories. E-mail her at christinewei@mochimag.com.

Masthead

2016 Executive Board

Maggie Hsu, co-founder (maggie@mochimag.com)
Stephanie Wu, co-founder (steph@mochimag.com)
Christine Wei, executive editor (christine@mochimag.com)


EDITORIAL MASTHEAD

Editor-in-Chief: Stephanie Wu
Executive Editor: Christine Wei
Managing Editor: Sora Hwang
Assistant Managing Editor: Stephanie S. Lee

West Coast Editor: Camille Nguyen

West Coast Contributor: Esther Cho

Features

Entertainment Editor: Rachel Yang

Fashion

Fashion Editor: Xiaofei Jalette

Fashion Features Editor: Alice Tang

Beauty

Beauty Editor: Kar Yi Lim

Copy Chiefs

Kelly FongTenyia LeeKelisha Menon

Editorial Staff

Michelle Cheng
Jennifer Kim
Kimberly Tran
Rosalie Chan
Alexa Strabuk
Catherine Zaw
Emily Outtarac

Amanda Hu

Stephanie Tu

Elisa Kong

Tria Chang

Social Media

Social Media Coordinators: Adelina Sun, Nai Zhao

CREATIVE AND WEB MASTHEAD

Art Director: Jenny Yu

Design Director: Leslie Yeh

Art

Senior Graphic Designer: Jessica Yeung

Illustrator: Jaeil Cho

Photography

Senior Photographer: Marietta Leung
Contributing Photographer: Stephanie Wang
Photo Editor: Rebecca Liu

Web

Web Designer: Kathy Pham


BUSINESS MASTHEAD

Director of MarketingMaggie Hsu (Interim)

Marketing Representative: Taylor Zhao, Tiffany Ngo

 

Editorial Advisory Board

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Jenn Lee Smith

Writer
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Jenn Lee Smith was in academia for 13 years as researcher, administrator, teacher, and student. She holds a BA in International Studies from Brigham Young University, an MA in Geography from UCLA, and she pursued a PhD studying the migration of women in China and Silicon Valley. Jenn has served on the boards of the YMCA, Cardea Center for Women, and California Family Foundation. She spends her time resisting the urge to micromanage her children, grant writing for nonprofits, contributing to Hyphen Magazine, advocating for AAPI women in the media, and writing short stories.

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Tiffany Yu

Business Development
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Tiffany Yu is currently the Director of Business Development at REVOLT Media & TV and the Founder of Diversability. Previously, she was the Director of Recruiting and a Blogger at Mochi Magazine. She has also worked at Goldman Sachs and Bloomberg Television. She is a graduate of Georgetown University and currently lives in New York City.

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Michelle Kung

Social Strategist
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Michelle Kung has over a decade of experience in media, having worked as an editor, reporter and videographer, and launched several blogs and website verticals. She currently manages social strategy and content for eBay inc. and was previously a reporter and online editor at the Wall Street Journal, where she created and launched the Webby Award-nominated cultural blog Speakeasy. She has also worked as an editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly, and a writer at Entertainment Weekly.

Michelle graduated from Harvard University with a degree in History & Literature, with a focus on modern visual culture.

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Tonya Chen Mezrich

Jewelry Designer
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Tonya Chen Mezrich is originally from Natchitoches, Louisiana. After a brief stint in Paris—where she derives much of her inspiration for her original jewelry line, Jewel Design By Tonya—she now calls Boston her home. With a degree in French literature and art history from Tufts University and a DMD from Tufts Dental School, this non-practicing dentist writes the Hot Not column for Boston Common Magazine, and was named one of the Boston Globe’s top 25 most stylish people. In her spare time, Tonya is involved with the Animal Rescue League of Boston, the MFA Museum Council, and the Boston Ballet Young Partners group.

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Rachel Chang

Magazine Guru
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Rachel Chang is currently senior editor at Us Weekly Magazine. Prior to this, she was the editor-in-chief at J-14 Magazine, entertainment editor at CosmoGirl Magazine,  and associate editor at Popstar! Magazine. She’s also written for Huffington Post, Alternative Press, Audrey, USOpen.org, and Clear Channel Online Music & Radio; reported for In Style and Glamour; been quoted in USA Today, CNN.com, and New York Post; and appeared on Music Choice’s Certified and The Hub’s reality show, Majors and Minors. Rachel earned her bachelors in Communication Studies at UCLA and her masters in Magazine, Newspaper, and Online Journalism at the S.I. Newhouse School of Public Communications at Syracuse University.

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Magdalen Hsu-Li

Singer-Songwriter
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Magdalen Hsu-Li is an internationally acclaimed singer-songwriter, painter, and cultural activist who is redefining the female musician and smashing the ceiling in the American music industry. Born in a small southern town into one of a handful of Asian families, Magdalen experienced extreme racism and prejudice on a daily basis while battling cross-cultural conflicts and a rare disability (Tourette’s syndrome). She shattered all adversities and channeled her harsh beginnings into the positive, uplifting, and electrifying force she is today, achieving international and critical renown on both stage and canvas.

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Justina Headley

Novelist
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Justina Chen Headley is an award-winning novelist whose debut book, Nothing but the Truth(and a few white lies), won the 2007 Asian Pacific Award for Literature and was named a 2008 ALA Popular Paperback, 2007 IRA Notable Book, and New York Public Library Book for the Teen Age. Justina is currently touring with Olympic Gold Medalist Hannah Teter to inspire teens to change the world. She ties community service to every book she publishes, founding readergirlz,the foremost online book community for teen girls. For more information, please visit her official website.

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Jennifer 8. Lee

Journalist
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A former New York Times reporter, Jennifer 8. Lee is an author, journalist and force in digital media. She is also the author of the New York Times-bestselling book, “The Fortune Cookie Chronicles” (Twelve, 2008). Jenny has been called a “conceptual scoop artist” by NPR, featured by Esquire as a “Woman We Love,” and noted by Columbia Journalism Review as one of “20 Women to Watch in Media.” Jenny graduated with a degree in Applied Math and Economics from Harvard, where she was vice president of The Harvard Crimson.

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Georgia Lee

Filmmaker
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After graduating from Harvard with a degree in Biochemistry, Georgia Lee worked for management consulting firm McKinsey & Company. While at McKinsey, Lee was chosen by Martin Scorsese to apprentice on Gangs of New York after he saw Lee’s first short film, The Big Dish: Tiananmen. Her subsequent short film, Educated, showed in over 30 festivals around the world. Lee’s first feature film, Red Doors, won the Best Narrative Feature Award in the NY, NY Competition at the 2005 Tribeca Film Festival. Red Doors went on to win the Special Jury Award for Ensemble Acting at CineVegas, as well as the Audience Award and the Grand Jury Award for Screenwriting at Outfest. Lee has been a juror for both the Sundance Film Festival and Tribeca Film Festival.

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Margaret Kimura

Makeup Artist
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Margaret has 28 years of experience in the entertainment and fashion world as a teacher, a businesswoman, an author, and a beauty guru. Her celebrity clientele includes Lisa Ling, Audrey Hepburn, Josh Harnett, Josh Duschmel, Kirsten Dunst, and Mary-Kate and Ashley Olsen. She has developed makeup lines for Estee Lauder and iNouvi and recently started her own makeup line, Margaret Kimura Cosmetics. She is the founder of theMKC Beauty Academy of Hollywood and is the author of the book Asian Beauty. See Margaret’s full biography here.

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Erika Lam

Entrepreneur
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Erika Lam was the Director of Marketing for Mochi Magazine, but has now moved on to an advising position here at Mochi. She works as an Assistant Account Executive for a worldwide public relations agency, Ketchum. Her clients, past and present, include Kodak, Time Warner Cable and Absolut. A recent graduate of Boston University’s College of Communication, Erika has worked internships that have ranged from small PR boutiques, to large government agencies.

Alumni

  • Tammy Hui, Creative. Search Marketing Manager at America’s Test Kitchen
  • Julie Leung, Editorial. Assistant Product Manager at Random House and freelance writer
  • Sandra Sohn, Co-Founder
  • Anna Wu, Creative. Wedding photographer and co-owner of Seaglass Cinema
  • Serena Wu, Creative. Co-Founder of My Mom is a Fob
  • Teresa Wu, Editorial. Co-Founder of My Mom is a Fob and blogger
  • April Xie, Editorial. Special Projects Lead for the Wellesley Institute
  • Gina Lin, Business
  • Gabrielle Yo, Business
  • Jane Choi, Editorial
  • Wan Yi Fang, Business
  • Destynee Powell, Editorial. Copywriter at Fandango
  • Erika Lam, Business. Senior Account Executive at Ketchum
  • Alice Hu, Business. Deputy Asia Digital Lead at MSLGROUP Asia
  • Eileen Jen, Business. Media Supervisor at Starcom MediaVest Group
  • Brandie Raasch, Creative. Assistant Media Buyer at Tangible Media and freelance photographer
  • Alexander Liang, Editorial. Editor-in-Chief of KENTON
  • Susan Hirai, Editorial. Technology Consultant at Accenture
  • Noel Duan, Editorial. Assistant Editor at Yahoo! Beauty
  • Angela Lee, Business
  • Jennifer Kung, Editorial. Content & Social Strategist at Kirshenbaum Bond Senecal + Partners
  • Vivian Luu, Editorial. Marketing Manager at Elsevier
  • Jackelyn Ho, Editorial. Master Trainer at Nike in Australia
  • Jasmine Ako, Business. Cluster Business Analyst at Green Dot Public Schools
  • Stephanie Yang, Creative
  • Malia Griggs, Editorial. Production Assistant at Comedy Central
  • Alicia Ritchey, Editorial. Program Manager at Pearson
  • Sharon Lee, Web. Global Information Systems Analyst at Whirlpool
  • Grace S. Cheng, Advisory Board
  • Irene Yu, Web. Content Manager at Just Bloom
  • Angela Zhang, Business. MBA Candidate at Harvard Business School
  • Esther Suh, Editorial. Assistant Search Planner at Neo@Ogilvy
  • Victoria Chai, Business
  • Zhi Bo Deng, Web
  • Tiffany Yu, Business. Director of Business Development at Revolt Media & TV
  • Victoria Tsay, Business
  • Amy Lee, Business
  • Kirsten Ho, Business
  • Tiffany Hu, Creative Director
  • Eunice Son, Creative
  • Ubin Li, Creative
  • Yifan He, Creative
  • Mandy Yeh, Creative
  • Yi-Jin Yu, Editorial
  • Tiffany Ayuda, Editorial (Blog Editor)
  • Sarah Spitz, Editorial
  • Bonnie He, Editorial
  • Elaine Low, Editorial (Blog Editor)
  • Jessica Yang, Editorial
  • Mona Ho, Business
  • Lindsey Kim, Creative
  • Marcie LaCerte, Creative
  • Jennifer Kong, Creative
  • Jennifer Chin, Editorial
  • Esther Suh, Editorial
  • Francesca Manto, Social Media

Why Mochi

Amy Lee

Director of Events, Mochi Magazine

I got involved with Mochi through meeting Maggie Hsu at an event. Through Mochi Magazine, I have met many very talented people. I started Mochi as a recruiter and had the chance to speak to many passionate candidates- many of them are currently taking active roles on the Mochi team. I am really excited to see what Mochi would become in the future, and how it would continue to empower Asian American women.

Malia Griggs

Production Assistant, The Colbert Report

I found Mochi through an Ed2010 posting for a Blog Editor and was intrigued. An online site for Asian American teen girls?? Where was this when I was 16? Through Mochi, I met many talented women who are passionate about a spectrum of issues girls face—from relationships to fashion to politics. And getting this writing and web experience was great for when I applied for jobs later at Cosmo and the website for The Colbert Report.

Nicole Chiang

Beauty Editor, Mochi Magazine

I started writing for Mochi in the summer of 2012. I found myself drawn to internships in the beauty editorial industry but never had an opportunity to pitch ideas or write articles. I was so excited when I saw that Mochi was looking for a beauty editor and immediately applied. When I originally sent in my application, I thought I’d be writing only beauty stories, but I’ve had a lot of great opportunities to interview amazing people inside and outside of the beauty industry. Mochi has been great for my personal and professional growth!

Jasmine Ako

Business Analyst, Green Dot Public Schools

As an Asian American growing up in Hawaii, I was always surrounded by great Asian American role models. However, I felt that there wasn’t a specific voice in the media world that represented the viewpoint of young Asian Americans, especially for girls. I met a Mochi writer at an event in LA while I was in college, and after talking with her about the publication I was immediately interested in contributing.

Esther Cho

Fashion Contributer, Mochi Magazine

I got involved because I love fashion and writing and wanted to explore this outlet further and Mochi Magazine was a great place to start this. I love the people I get to work and meet with. My most memorable experience was our Spring 2013 Self Made issue because I got the chance to style Ellen Wong! She was great and super fun to work with.

Michelle Liu

Director of Recruiting, Mochi Magazine

One of my classmates from Chinese school contacted me about the Director of Recruiting position at Mochi. Given my interest in working in admissions and recruiting, I hopped on! I love the people I interact with. Everyone’s full of energy and exciting ideas! My most memorable Mochi experience was doing the photo shoot for Ellen Wong, one of the actresses in The Carrie Diaries and Scott Pilgrim vs. the World. She commented how comfortable my high heels were!

Tiffany Yu

Blogger, Mochi Magazine

I found out about Mochi when the co-founders spoke on a panel at the ITASA East Coast Conference held in NYC. I had been thinking about ways to explore my journalistic interests and thought this was a great way to start writing and get more involved in the Asian American community. The best part about working with Mochi is getting to meet other members of the staff who all come from diverse backgrounds and places in their lives.

Tiffany Ayuda

Co-Blog Editor, Mochi Magazine

I met Stephanie Wu, our editor-in-chief and co-founder, at an event the summer after I graduated college. Steph and I connected really well and she told me about Mochi. Growing up, there wasn’t a magazine or online publication that spoke to Asian American teens and their struggle to combine the two cultures. Mochi is that magazine, and I wanted to be a part of its mission. What I like most about Mochi is being part of a strong community of successful and ambitious young women who are making a difference. Our staff comes from various career backgrounds and interests, and coming together to share our ideas and put out a great issue every season is the most rewarding experience.

Erika Lam

Entrepreneur

Working with Mochi Magazine was inspiring and absolutely helped paved the way for my current job at Ketchum PR. I learned how to promote a publication from the ground up and manage a small staff at an early stage in my career. One of the most rewarding experiences was being able to speak at the ASPIRE (Asian Sisters Participating In Reaching Excellence) conference in 09, while still in college! I remain a huge supporter of the magazine and volunteer to help out at events whenever possible!

Maggie Hsu

Co-Founder

I started Mochi because of a girl named Rayne. In high school, I joined a big sib program for adopted children from Asia. I quickly realized that girls like Rayne didn’t have traditional support systems and needed a community of other Asian American “sisters” with which to explore their heritage. I met Rayne when she was 4 and cannot believe that she herself is in high school today!

Tiffany Hu

Creative Director

As an avid magazine reader, I always noticed the lack of of Asian American females as models and writers. When I discovered Mochi, I was thrilled to see that it was a publication both for Asian American females and by Asian American females, and knew I had to get involved somehow. I love the community of strong Asian American women on staff. Our brainstorm sessions before each issue is when we all really come together and work as a team. The diversity and talents each individual brings to the table is what makes Mochi.

Collaborations

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